Originally published June 24, 2013. Updated October 14, 2026.
You finished a useful blog post. Now you need to help the right people find it.
I like a promotion process that’s simple enough to repeat. A long list of networks and sharing plugins doesn’t help if it turns every article into another unfinished project.
So… start with your own website, choose a few relevant channels, and give people a clear reason to read.
Key Takeaways
- Publish a useful article before promoting it.
- Adapt the message to the channel instead of copying it everywhere.
- Use email subscribers and internal links thoughtfully.
- Measure relevant visits, enquiries, and other useful actions.
Written by Dotty Scott
Founder of Premium Websites, Inc.
Empowering small businesses to go from Invisible to Invincible.
Table of Contents
- Check the Article Before You Share It
- Choose Channels That Fit Your Ideal Client
- Give People a Reason to Click
- A Repeatable Blog Promotion Routine
- Share With People Who Asked to Hear From You
- Reuse Useful Ideas Without Duplicating Everything
- Add Internal Links Where They Help
- Measure, Learn, and Share Again When Useful
- FAQs
Check the Article Before You Share It
Open the public page and read it on your phone. Check the title, image, links, and next step. Confirm that the article answers the question its title promises.
If you’re still writing, use my practical blog-writing guide. Promotion can’t correct an incomplete answer or a broken contact path.
Choose Channels That Fit Your Ideal Client
Start with the places where your ideal client already pays attention. A newsletter and one social platform may be a better starting point than posting to every available network.
Pick channels you can maintain. Consider the topic, how people use the platform, and whether you can respond to questions after posting. You don’t need to recreate the original article in every format.
Give People a Reason to Click
Pull out a useful question, a lesson, or a practical tip. Explain what the article helps someone understand. A title and link alone often give very little context.
For example, a post about a broken mobile contact form could open with the check a business owner can try today. Then link to the complete explanation. Change the introduction to fit the channel rather than repeating the same caption everywhere.
A Repeatable Blog Promotion Routine
Use this small checklist after publishing. Spread the tasks across a manageable period instead of making every article an all-day campaign.
| Check | What to Consider |
|---|---|
| Public page | Test the article, links, and contact path. |
| Social introduction | Explain one useful reason to read. |
| Newsletter | Send to the appropriate subscribed group. |
| Internal links | Connect a relevant existing page. |
| Follow-up | Answer questions and review useful results. |
Share With People Who Asked to Hear From You
Add a short introduction and a clear link in your newsletter. Tell readers why this particular article may help them. Don’t send a promotional message to everyone whose address you happen to have.
My newsletter guide explains subscription status, sending checks, and unsubscribes. Your email should be useful even if someone doesn’t click through.
Reuse Useful Ideas Without Duplicating Everything
Turn one section into a short video, an answer to a common question, or a brief social post. Keep the meaning accurate and point to the fuller resource where helpful.
For professional posting, use LinkedIn’s current posting documentation rather than old button-by-button instructions. My article-distribution guide covers selecting additional publishing channels.
Add Internal Links Where They Help
Find a related article or service page where the new post answers a question. Add a descriptive link in the relevant passage. Link from the new article to useful next resources too.
Don’t scatter the same link across unrelated pages. Context matters: the reader should understand why the destination helps. For topic planning, use my content-strategy guide.
Measure, Learn, and Share Again When Useful
Watch relevant visits, newsletter clicks, replies, and enquiries. Likes can be encouraging, but they don’t tell you whether the article helped someone who may need your services.
Consistent campaign tags can help distinguish shared links. Google’s URL-builder guidance explains that process. Share an evergreen article again when there’s a useful new reason, and update outdated advice first. If you’d like help creating the article, see my Blog Post Writing service.
Frequently Asked Questions
Do I need a social sharing plugin?
Not necessarily. Readers can share a link without one. If you use sharing controls, keep them usable and check that they don’t add unnecessary weight.
Should I share everywhere at once?
Choose a manageable set of relevant channels. Adapt the message and leave time for responding.
Can I promote an older post?
Yes, when the advice is still accurate and the article is useful. Refresh outdated details before sharing it.
