Secret!

$175 Billion Untapped Market

When your website is easily accessible to

Americans with Disabilities!

Get Your ADA Suite of Tools!

Avoid These

5 Mistakes

Make your website more
inclusive and useful to
Americans with Disabilities

Mistake #1
Ignoring the
Spending Power

The large and growing market of people with disabilities has $175 billion in discretionary spending, according to the U.S. Department of Labor.

$175 billion is more than four times the spending power of tweens, a demographic sought after by businesses.

Don’t forget our aging population. As people age their eyesight is not as good as it used to be. Making your website ADA compliant also helps ALL people with low-vision issues.

This shows that your company cares

Spending Power of Americans with Disabilities

Mistake #2
Ignoring the
Problem

Just accepting your website as it is, and not making it user friendly is like burying your head in the sand.

Adding our Suite of Tools to your website allows everyone to use it.

Now that is forward thinking

Mistake #3
Ignoring the
Captions

Adding our Suite of Tools is your first step. Another important step is to add captions to all your videos.

Captions are useful for:

The Hearing Impaired
Anyone without speakers
Anyone with speakers turned off

Mistake #4
Ignoring the
Text

Have you ever gone to a website where the text is too small to read? What about text that has little contrast? Making your website accessible for people with disabilities is the same as allowing everyone to read and understand your website easier.