SEO – Search Engine Optimization – is a huge topic. There are so many different aspects to it. However there are 2 main “buckets”.
- What you do ON your website to improve its ranking.
- What you do OFF your website to improve its ranking.
When people contact me to optimize their website they have to understand it is a process of doing little things over time to render huge results. It is not one magic wave of a wand that will earn you a first page listing.