Why is Google My Business important to me?
Your businesses GMB account is the doorway into Google Maps and Reviews. Without this account your business will never show up in Google Maps, and you can’t collect or respond to reviews. If someone wanted to look up my reviews before hiring me, here is what they would see:
The area on the right is my Google My Business listing. Notice all the different parts – each of these are sections you can fill out in your GMB account for your business. If a section is left blank it will not show on the listing. This gives Google less information about your business during searches and makes your listing look less robust compared to your competition.
GMB Sections of great importance
Here are a few sections that are a priority for your GMB listing.
- Address and hours – you will not show up in Google Maps without an address. If you are a business that works from home you still need to list your address. There is a box you can check that will not display the address, but it still needs to be there. Phone number is so important. Many times people search for your business from a cell phone and can call directly with that phone number. Also the hours are important – if someone searches during your open hours it will say you are open. If it is outside your published hours it will say you are closed.
- Reviews make a huge difference in calls and traffic to your website. Many people who are searching the Internet look at reviews first, then decide to contact you or not. Having reviews directly on your website is great, however you get more benefit from reviews in Google directly. Your GMB listing pulls reviews from other sites as well – like Facebook and Yelp. They are found under Reviews from the Web – you can see mine is finding 5 Facebook reviews. This is not very accurate – I currently have 20 Facebook reviews.
- Posts section – there is a Post area where you can add a post directly into your GMB account. It will remain for 7 days on your GMB account and show in the listing. After 7 days it goes away – but can be seen if someone clicks on the “view previous posts” text. Also if you are posting an event it will remain visible until the event is past. That is a way to get your posts to remain live longer than 7 days.
GMB seems like a lot of work – why do I care?
I know businesses that either do not have a website, or it is so old and outdated that it does not rank at all in any search result. I also know that (for at least some of these people) they collect Google Reviews and get plenty of phone calls for their business. A strong Google My Business account can make your web presence very productive for your business.