Your businesses GMB account is the doorway into Google Maps and Reviews. Without this account your business will never show up in Google Maps, and you can’t collect or respond to reviews. If someone wanted to look up my reviews before hiring me, here is what they would see:
The area on the right is my Google My Business listing. Notice all the different parts – each of these are sections you can fill out in your GMB account for your business. If a section is left blank it will not show on the listing. This gives Google less information about your business during searches and makes your listing look less robust compared to your competition.
GMB Sections of great importance
Here are a few sections that are a priority for your GMB listing.
Address and hours – you will not show up in Google Maps without an address. If you are a business that works from home you still need to list your address. There is a box you can check that will not display the address, but it still needs to be there. Phone number is so important. Many times people search for your business from a cell phone and can call directly with that phone number. Also the hours are important – if someone searches during your open hours it will say you are open. If it is outside your published hours it will say you are closed.
Reviews make a huge difference in calls and traffic to your website. Many people who are searching the Internet look at reviews first, then decide to contact you or not. Having reviews directly on your website is great, however you get more benefit from reviews in Google directly. Your GMB listing pulls reviews from other sites as well – like Facebook and Yelp. They are found under Reviews from the Web – you can see mine is finding 5 Facebook reviews. This is not very accurate – I currently have 20 Facebook reviews.
Posts section – there is a Post area where you can add a post directly into your GMB account. It will remain for 7 days on your GMB account and show in the listing. After 7 days it goes away – but can be seen if someone clicks on the “view previous posts” text. Also if you are posting an event it will remain visible until the event is past. That is a way to get your posts to remain live longer than 7 days.
GMB seems like a lot of work – why do I care?
I know businesses that either do not have a website, or it is so old and outdated that it does not rank at all in any search result. I also know that (for at least some of these people) they collect Google Reviews and get plenty of phone calls for their business. A strong Google My Business account can make your web presence very productive for your business.
GMB seems complicated – Can you do it for me?
Google My Business is something that Premium Websites can do for you. We offer 3 packages – one will be perfect for you. The first is for businesses that we created websites for in the past. You get a better deal because we already have a great understanding of your business, and we have most of the items needed. These items are:
Name, Address, Phone, Hours
Descriptions of all your services or products
Logo in high resolution
Videos (if your company has any)
Having all this information readily available will save you money and your GMB account can be created quickly by us. We also offer a maintenance package – we will go into your GMB account 1 time each month and add a post, update images, add any new services, etc. You just need to email us the new information and we will take care of the rest.
** GMB Maintenance will be automatically billed the same day each month. The physical maintenance will occur in the first week of each month. Client is responsible to get Premium Websites the new information to add by the last week of prior month.
Google My Business (GMB) is the program that Google created to get businesses listed in its Map area. If you do not have a GMB account, your business will not get listed in Maps. GMB is also where businesses can collect reviews, respond to reviews, make blog posts, add services, and add other information about your business.
What is the purpose of Google My Business?Dotty Scott2021-11-12T16:25:42-08:00
Google My Business (GMB) is a free and easy-to-use tool that allows businesses to manage their Google listing in Search and Maps. Potential customers find your business, learn your story, see your products or services, and call or visit your website from your listing.
Google My Business is different from social media. It does allow businesses to add blog posts, but there is no “liking” or following.
Business owners can create a robust business profile for customers to get to know your business before calling or contacting the business.
GMB is the only way for your business to get into Google Maps. When someone is searching on mobile, GMB accounts usually show up first. This makes it easy for mobile users to find out information on the business they are searching for.
Without a GMB account businesses cannot collect reviews on Google. This is a super important feature for businesses. Often potential clients will read reviews and decide to contact (or not) the business.
What Posts are allowed in GMB?Dotty Scott2021-11-13T09:41:06-08:00
The types of Posts that can be added to your Google My Business account are as follows:
Offers: These are specials or deals of your products or services that have a starting and ending date. You can attach coupon codes to these posts. You can link to where the offer can be purchased.
What’s New: General blog posts. These can be on any topic but should be educational. They can also be announcements for new products, new services, new hours, etc.
Events: These are events that have a specific date and time. You can link these posts to anywhere on the Internet where they can register or purchase the event. These posts will stay active until the event has passed.
Posts used to expire after 7 days. That is no longer true. You will still get an email from Google telling you your last post is about to expire. I just take that as a reminder that I need to make another post.
Posting regularly in Google My Business helps to keep your GMB profile higher in the search results.
Can services be added to my Google My Business account?Dotty Scott2021-11-26T19:06:38-08:00
Yes! Services can be added through either the Info tab or the Services tab. they get added per business category that you added to your account in the Info tab.
You can add all your services and include either a price or a price range. Descriptions can also be added. These will show on your account when someone looks at your mobile version.
One thing to watch for, Google has a tendency to add services for you that they think you might offer. I check this area frequently and find that I have to accept their changes, then delete the services that do not apply. If you do decide to keep one that they have added be sure to completely fill it out.
Can videos be added to Google My Business?Dotty Scott2021-11-13T09:32:16-08:00
Yes! Videos can be added by going to the Photos tab and selecting Video. The videos need to be under 30 seconds, under 75 MB, and over 720p resolution. They take a while to upload and up to 24 hours to render and be viewable on your GMB account.