First, let’s define a good user experience. Think about your interactions with websites when you are looking for information or making a purchase. If something annoys you – do not have it on your website! For example, I wouldn’t say I like it when I click on a link or button, the website shifts, and I click on an ad. That is a poor user experience.
Furthermore, when your website user has a bad experience, they will leave and not come back. You have lost that sale. Users have different ideas defining what they will consider a bad experience. Some say load time needs to be fast – they will not wait for a site to display. In addition, others are willing to wait a bit, but if they see a pop-up right away, they will leave. Likewise, other people are good with the wait time and pop-ups but find a busy site too hard to use.
How does Google define UX?
Since users have a wide variety of markers for user experience, Google has broken it down for us. Here are the three main sections that Google is going to be grading.
LCP – Largest Contentful Paint – This is the time it takes for the most oversized item on your website that will be in the initial viewport (without scrolling) to show.
FID – First Input Delay – This measures the delay when someone interacts with your website.
CLS – Cumulative Layout Shift – The visual shift when websites load.