SEO – Search Engine Optimization – is a vast topic. There are so many different aspects to it. However, there are two main “buckets.”
- What you do ON your website to improve its ranking.
- What you do OFF your website to improve its ranking.
When people contact me to optimize their website, they understand it is a process of doing little things over time to render massive results. It is not one magic wave of a wand that will earn you a first-page listing.