Blog Posts

Why are Blog Posts important?

Including blog posts on a website is crucial for several reasons, particularly from an SEO (Search Engine Optimization) and website design perspective. Here’s why they are important:

1. Enhanced SEO: Blog posts contribute significantly to SEO efforts by incorporating relevant keywords that potential customers might use to find services or products. Regularly updated content signals to search engines that the website is active, helping to improve its ranking in search results. In 2024, it is rumored that Google will discount websites that do not provide updates often. Adding a blog post at least monthly (if not two times per month) is a great signal to Google that you have an active business.
2. Engagement and Value: Well-crafted blog posts can engage readers and provide them with valuable information or insights related to the client’s industry or offerings. This helps establish authority and encourages visitors to spend more time on the website, which can positively impact search rankings.
3. Content Marketing: Blogs serve as a powerful tool for content marketing. They can be used to address customer questions, discuss industry trends, or highlight case studies. This content can be shared across social media platforms to increase visibility and drive traffic back to the website.
4. Link Building: Quality blog content can earn backlinks from other reputable sites, a key factor in SEO. Backlinks signal to search engines that other websites consider your content valuable, boosting your site’s credibility and rankings.
5. Conversion Opportunities: Blogs can include calls-to-action (CTAs) that guide readers towards taking a specific action, such as subscribing to a newsletter, downloading a guide, or contacting the business for more information. This can lead to higher conversion rates.
6. Community Building: Through comments and shares, blogs can help build a community around your brand or business. This engagement fosters brand loyalty and can turn readers into customers.
7. Long-term Results: Once a blog post is ranked in search engines, it can continue to attract traffic and generate leads over time, offering long-term benefits from a single piece of content.
8. User Experience: From a website design perspective, blogs can enhance the user experience by providing easy navigation to relevant and informative content. This can be especially important for mobile users or those seeking quick answers to their queries.

Incorporating a blog into a website design and SEO strategy is a proven method to increase visibility, engage with potential customers, and ultimately drive more business. It’s a cost-effective way to create a dynamic and informative online presence that can adapt to changing market trends and customer needs.

Here are some stats that came from Hubspot.

• Websites with active blogs have 434% more indexed pages
• Websites with active blogs have 97% more inbound links than companies that do not
• Companies with blogs produce an average of 67% more leads monthly than companies that do not
• Companies that blog get 55% more website visitors than businesses that don’t
• 70% of people would rather learn about a business through articles than advertisements

Anyone can write a simple blog post. However, creating one that will rank well in the search engines is an art. I have been writing blog posts for over 15 years. The articles included in these packages are optimized around a specific keyword phrase that you and I will come up with.

All Blog Posts will include:

• Long-form blog article tailored to your business
• Target of 2000 words
• The post will be formatted with an SEO-optimized title and preview header, Table
  of Contents with jump links, a conclusion, a call-to-action (optional), and a FAQ
  section – SEO-optimized content
• Internally linking to other pages on your website (SEO)
• At least 1 custom image with your branding per post
• Meta description, and meta title will be included (SEO)

Blogging is a long-term SEO strategy. Search engines like to see content added to your website regularly. One post per month is a minimum recommendation. To get better and quicker results, every two weeks is recommended.

You might also consider if you will write some of the blog posts yourself and use these articles to supplement what you are already doing. This strategy would be good if you have specific, hard-to-rank keywords. These long-form, optimized posts will support your keyword ranking.