Originally published 2014-05-26. Updated October 16, 2026.
A simple online profile can give someone a quick introduction to you. It becomes useful when it explains what you do and sends the right person somewhere relevant.
I first wrote about About.me in 2014. The service and its features have changed since then, so I’ve replaced the old setup video and screenshots with a current overview and a practical decision checklist.
Key Takeaways
- About.me still offers a personal page, with features that vary by plan.
- Its current paid offerings advertise AI features as well as profile tools.
- A profile can support your website without replacing the information your clients need there.
- Don’t create extra profiles solely because you expect a search-ranking benefit.
Written by Dotty Scott
Founder of Premium Websites, Inc.
Empowering small businesses to go from Invisible to Invincible.
What Is an About.me Profile Useful For?
I think of a short personal profile as an introduction. It can explain who you help, give a little context about your work, and direct someone to your main website or contact option.
For a business owner who speaks, teaches, or networks, that may be useful. But first ask where the link will actually be used. A profile without a purpose becomes another page to remember to update.
What About.me Offers Now
As checked in October 2026, About.me’s own site lists a free page and email signature. Its paid plans advertise features including an AI Virtual Twin, lead capture, and appointment scheduling. Some features, including a custom domain and additional customization, are listed under its Pro offering.
Those are the vendor’s listed features, not results I’ve independently tested. Check the current plan details before subscribing. I haven’t carried forward the old assumptions about unlimited content or automatic Twitter integration.
Write a Profile That Helps Your Ideal Client
Start with a clear explanation of your work. Name the people you help and the problem you solve, then offer one useful next step.
- Use the professional name and photo people recognize.
- Keep your services and contact details accurate.
- Choose a link that fits why someone opened the profile.
- Read it on a phone before sharing it.
I would link a speaking introduction to the relevant bio or speaking information, rather than sending every visitor to a generic list of links.
Keep Your Website at the Center
An external profile can point to your website, but it lives on another company’s platform. I recommend keeping the fullest explanation of your services, examples, and contact options on a site you control.
The original article described creating a circle of links as good for SEO. That’s too simplistic as a promise. Consistent information and useful connections matter to people, but adding another profile doesn’t guarantee rankings or qualified leads.
Read why your website is your hub for the role I want each supporting profile to play.
Review AI Features Before Letting Them Represent You
If you consider an AI feature, test what it says about your services, boundaries, prices, and availability before relying on it. Decide what information you want visitors to provide and how you’ll handle follow-up.
I wouldn’t assume a chat tool can answer every business question correctly simply because it has your bio. Give visitors a clear way to reach a real person when the answer needs judgment.
Choose features for the work you need done. A simple introduction may be enough.
Common Questions About About.me Profiles
Is it a replacement for a business website?
I wouldn’t treat a short profile as a substitute for detailed service information, proof, and a clear contact path.
Do I need the paid version?
Compare the features you actually need with the current plan. Don’t buy extra tools without a use for them.
What should I update first?
Fix inaccurate information and broken links on the profiles you already use. If your main website needs a clearer message, schedule a Discovery Call.
Read the rest of the posts in this series: The Honest Truth about Your Website
- Is Your Website Actually Working? (Or Just Sitting There Looking Pretty)
- Why the Phone Isn’t Ringing (And It’s Probably Not What You Think)
- The Truth About AI-Built Websites (What They Don’t Tell You Before You Click Generate)
- The Truth About Wix, Squarespace, and DIY Website Builders
- What a Good Web Designer Actually Does (And Red Flags That Say Run)
- Why Your Competitor Shows Up on Google and You Don’t
- What Is Schema Markup (And Why You Should Care)
- Does Your Business Show Up in ChatGPT? Here’s How to Find Out
