Originally published 2013-09-06. Updated October 16, 2026.
I like scheduling posts because it lets me do the writing when I have time to think. Then I can get back to client work without stopping to create another post from scratch.
For a Facebook Page, Meta Business Suite provides the scheduling tools. The old little-clock instructions in this article no longer describe the current process. Here’s the workflow to use instead.
Key Takeaways
- These steps are for Facebook Pages, not a promise that every profile has the same tools.
- Use Meta Business Suite to prepare and schedule a Page post.
- Check the Page, destination, date, and time before saving.
- Review the scheduled item in Planner and check the published result later.
Written by Dotty Scott
Founder of Premium Websites, Inc.
Empowering small businesses to go from Invisible to Invincible.
Get the Post Ready Before Opening the Scheduler
I start with the message, the image, and the next step. What question does this answer for my ideal client? Where should someone go if they want more help?
For an upcoming workshop, that means confirming the event date, registration link, and remaining availability. For a teaching post, it means making one useful point instead of trying to explain an entire service at once.
Keep a small set of ready-to-use posts in your content plan. That makes scheduling a finishing task instead of another blank-page problem.
Schedule a Facebook Page Post
Meta’s Page scheduling instructions describe this desktop workflow:
- Switch into the Facebook Page you want to use.
- Open Meta Business Suite from the Page menu.
- Select Create post and add your text and media.
- Under Scheduling options, turn on Set date and time.
- Choose the date and time, review the preview, and select Schedule.
Meta currently lists a scheduling window of 20 minutes to 29 days ahead. Its instructions say times correspond to your current time zone. Check the time displayed in your account, especially when traveling.
Find, Edit, or Reschedule the Post
Open Planner in Meta Business Suite and select the scheduled post on the calendar. Its options let you edit, duplicate, reschedule, move it to drafts, or delete it. Available controls can vary by format.
After changing something, reopen the item and check it. I don’t consider a post scheduled just because I remember clicking a button. I want to see the correct item in the calendar.
Use a Simple Preflight Check
- Correct Page: Confirm you’re working in your own business’s Page.
- Correct destination: If several accounts are selected, preview each one.
- Working link: Open the landing page and test the action you’re asking people to take.
- Accurate details: Check dates, prices, and availability.
- Readable media: Make sure essential text isn’t cut off.
I also leave room for real life. If a post becomes inappropriate or an event changes, update the calendar rather than letting an old message go out automatically.
Build a Routine You Can Maintain
I recommend starting with a manageable batch of useful posts. Answer a common client question, explain a service, and share a relevant example. Then review replies when the posts go live.
Scheduling handles timing. It doesn’t handle the conversation afterward. Leave time to answer questions and follow up with people who need help.
If you use a third-party scheduler, check its current support for each account type and post format. My old references to specific tools weren’t a guarantee that every platform or personal profile could be published to automatically.
For related planning, see how I approach Facebook hashtags and Pages versus personal profiles.
Common Scheduling Questions
Do I need access to the Page?
Yes. Meta says scheduled Page posts can be created and edited by people with appropriate Facebook or task access.
What if scheduling isn’t available?
Check the selected Page, your access, and the post format. Use Meta’s help instructions for your device rather than hunting for the retired clock icon.
Should I schedule everything?
I wouldn’t. Plan evergreen teaching and reminders, but leave room for timely conversations.
Need a clearer path from your posts to your website? Schedule a Discovery Call.
Read the rest of the posts in this series: The Honest Truth about Your Website
- Is Your Website Actually Working? (Or Just Sitting There Looking Pretty)
- Why the Phone Isn’t Ringing (And It’s Probably Not What You Think)
- The Truth About AI-Built Websites (What They Don’t Tell You Before You Click Generate)
- The Truth About Wix, Squarespace, and DIY Website Builders
- What a Good Web Designer Actually Does (And Red Flags That Say Run)
- Why Your Competitor Shows Up on Google and You Don’t
- What Is Schema Markup (And Why You Should Care)
- Does Your Business Show Up in ChatGPT? Here’s How to Find Out
