Incomplete Profiles: Social Media Profiles are very useful

Incomplete ProfilesIncomplete profiles leave doubt in people’s minds. People buy from people they know and trust.  How can you gain or earn trust online when it seems you are hiding something?

Remember the saying – Actions speak louder than words?

Online, you are judged by your actions (or lack of) and your words. Both of these SCREAM online—the question is, what are you screaming to people?

Is your profile incomplete, or did you send the wrong message?

  1. I have something to hide, so I am using someone else photo, a logo, or no photo at all?
  2. I don’t want to talk to you, so I will not leave any contact information.
  3. I am unsure if I want to meet you ~ I will leave my real name off the profile.
  4. I do not want you to know more or do any business with me so I won’t include my website information.

None of these actions builds trust. If you are online utilizing Social Media FOR YOUR BUSINESS, then allow people to get to know you and have options for reaching you. Everything you do online needs to support your main business goal, whatever that is.

Complete Social Media Profiles need:

  • Ensure your profile is complete with your photo (recent and business-like).
  • Add a business logo if allowed.
  • Complete the contact information. People need multiple ways to connect with you. Some prefer email, others prefer to call, and others just want to see your website and learn more about you and your business.
  • Complete the Bio without making a sales pitch.
  • Fill in all the information allowed.
  • Link the profile to your website.

All the contact information on all your social media profiles needs to match your Google Business Profile and your website. This is a huge search engine optimization (SEO) issue. 

The more transparent you can be online, the more likely people will trust you.  You will not sell online until you gain that trust (especially for people offering services).

Do not give people a reason to doubt who or what you are – fill in your profile completely and honestly.

Read the biggest social media mistake.

Post updated May 2024.