What is Pinterest? It is a visual social media site. It allows users to “Pin” images and videos. The goal of Pinterest for Businesses is to show people a lifestyle. How do people interact with your brand? How does your brand improve their lifestyle? What is the lifestyle of people that use your brand? These are all valid questions that YOU can answer within Pinterest. As people discover your Pins they will be introduced to your brand in a visual and emotional way ~ the best form of advertising!