HUGE Mistake #2 ~ Following and Friending everyone
What would be better ~ Standing in the middle of this crowd and shouting your message or being in a more private room and talking with a few interested people?
What would be better – Having a large number of people in your friend/fan base who do not care about your business or having a small number of targeted people who want your services, like your products, or are genuinely a fan of yours? The smaller number of people will be way more responsive to your message than those who do not care.
How do you find targeted followers and friends online?
The trick is to look for people who are looking for your services or products. For example, I have a client who created a product that all Acupuncturists need to use in their practices. The most responsive people he could have following him are Acupuncturists. Finding them is easy if you use the tools provided.
Most Social Media sites have a built-in search feature. Search for keywords that would target the people you need following you. Twitter not only has its search engine, but many other sites will help you find the people you are looking for. My favorite site for this is Twellow. Twellow allows you to search by any keyword or location. It even allows you to follow someone from the application instead of going to Twitter. It is easy to use and a time saver.
Initially, you must actively look for the right people and start a conversation with them. Follow or friend them, and they will likely return the favor. Post information that your target audience wants to read or learn. Provide the content they seek and build your relationship and trust with them. When they are ready to buy, they will come to you.
I meet people all the time who tell me that it seems like they already know me from my online social media accounts. They already know what I do, things I like, and that I will provide them with the answer they need. Trust is no longer an issue with these people; now it is simple: Do I have the product or service they are looking for?
