Ever wanted to get more people to see a specific Facebook Post?
Now you can with Promoted Posts!
Are Facebook Promoted Posts for you?
Are you posting Call to Action items on your Page? Do you want more Sales or Page Engagement?
When you make a Facebook Post now you have the option to Promote the post. The option stays for 3 days after the post was created. The cost is between $5.00 – $15.00 per post and it is promoted for 3 days. At least this is what I have observed. Facebook claims the costs varies depending on your location and how many people you want to reach. You can choose $5.00, $10.00, or $15.00 here in Vancouver. I have read articles stating it costs $7.00 so it must vary by location.
I have done a very limited test of Promoted Posts and have determined that more people do see the post which should lead to more clicks on the link or more comments and interaction. Will it lead to more sales – that depends on the post itself and if it is engaging enough to generate the sales or engagement.
Here is a list of the types of posts that Facebook thinks would make good promoted posts:
- Photos or Videos
- Exclusive Events or News
I personally think that the types of posts to promote are the ones that have a Call To Action. That action can lead to a sale or to engagement on your Page. Both are worth paying for at some level. Here are some screen shots of the last post I promoted.
As you can see more people do see the posts.