What to focus on in your business?

Toilet Paper EntrepreneurI am currently reading The Toilet Paper Entrepreneur by Mike Michalowicz.  I like to read about business and tips that will help me in my business.  So far this book has given me a great deal to think upon.  The section about Immutable Laws is something I will be implementing right away.

The idea is to do business with people that do not jive with your core values, or to sell products that are not congruent with your core values is setting you up for failure.  You must believe in your product or service and your customers need to have the belief that you are the expert in your field.  People that have doubts or negative thoughts about your product or service are not only a downer for your business but they kill the momentum that you have built and will affect your business long after you are no longer working with that person.  It is just not worth it! This is something that makes total sense but it is also something that I have never thought about before reading this book.  I have sat down and thought about the 3 core laws that I will be abiding by and including in my business.  Here they are:

  1. No jerks allowed!  I will no longer accept work from someone that is a jerk.  This includes disrespect, poor attitude, big-mouthed, complainers, and whiners.
  2. Here’s the “Hand” to negativity – Only positive vibes will be accepted.  If you are always negative then please move on to another Web Designer.
  3. Only serious Business Owners need to apply.  If you have no idea what you want your website to do – then please go to a business coach first.  You must have a clear idea of who you serve and what your ideal client wants.  If you need a referral I can give you some great options – then come back to see me when you are ready.

So far I am loving this book and I can’t wait to apply all that I am learning.

Read my review of TPE