Nonprofits can now easily afford to use Adwords to promote:

  • Fundraising Activities
  • Recruitment of Volunteers
  • General Outreach

Google Grants: In-Kind Awards for Nonprofits

Google GrantsFor qualifying non profit organizations Google will award up to $10,000 per month in AdWords advertising.  This essentially means that a non-profit can run an Adwords campaign for free.  There are a few restrictions:

  • No bid can be over $1.00 per click.  This means that really competitive keywords will not be available for this program.
  • Ads have to meet quality specifications set by Google and they have to promote one of the 3 things listed above.
  • Only eligible to advertise on not the syndication networks.
  • You must have a website, and your ads must link to a page on your website.
  • The keywords you target must be relevant to your programs and services.
  • Your website cannot display revenue generating ads, such as Google AdSense or affiliate advertising links, while participating in Google Grants.
  • The on-going, active management of your advertising campaign is your organization’s responsibility once your account is active.

Requirements for the Nonprofit

  • Must be a 501C3
  • Non-discriminatory organization
  • Based in the United States
  • An organization’s 501(c)(3) status must first be publicly updated in Guidestar’s online database; copies of IRS letters are not sufficient for this requirement. Please note that this update can take some time after an organization receives IRS notification of its 501(c)(3) determination.
  • Must have a website
  • Must have the ability to manage an Adwords campaign

This is a great program for non profits to be able to take advantage of the power of Adwords.  For more details read about the Google Grant program.