Google allows business owners to add posts to their profiles. These accept images, a block of text, and a link or call to action button.
The different categories are COVID updates, Offers, Events, and What’s New.
These posts show on your Knowledge Graph when someone searches for your business. They make your business stand out from the competition, especially if your competition is not using this feature. They also let your future clients know that you are staying current within your industry and are the person to go to.