ADA (Americans Disabilities Act) states that web content should be accessible to sight impaired, hearing impaired, motor impaired, and those who must navigate by voice, screen readers or other assistive technologies.
Most websites are not compliant and are very difficult for screen readers and other assistive technologies to interpret. Also people that are slightly vision or hearing impaired do not have screen reader technology installed on their computers. By providing tools on YOUR website you are making your website more accessible to a larger demographic like:
- Partially sight impaired people
- Partially hearing impaired people
- Motor impaired people
- Senior citizens (you know – the ones that say they can see and hear perfectly)
- People that deny sight and hearing deficiencies
When I come across a website that has light grey text on a white background, I simply go away and look at another website. They have lost my business because I cannot easily read low-contrast text. Do you want to be losing potential sales over a simple thing like contrasting text? Why not fix the problem and make your potential new customers happy?