Social Media sites are liked by the Search Engines. Your profile will get ranked in a search engine just like a web page. Having many different profiles that are all linking to your website will give you a huge advantage over a competitor that is not using this strategy. Other advantages are; it helps your business build trust and credibility online – something that is very hard to gain with just a website. It also gives your potential clients many different ways to find you or your business – increasing the chances they will get to your website.
I have had clients contact me through Facebook – they prefer that method over email or calling. Meet your clients where they are comfortable. The more social media sites you at least have profiles on the better your site and business will perform. Don’t feel like you need to fully participate on every social media site, you do not.