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Marketing Tip of the Iceberg

Marketing: Are you reaching just the tip of the iceberg? Do you know?

If you do not know what your clients are really looking for from your business, how can you possibly serve and retain them? This is a basic concept that most business owners assume the answer too.  For example I assume that my clients want websites from me.  However that is just the tip of the iceberg.  Here is what I know (because I asked):

My clients want:(the short list)

  • For me to explain technical items in common language (make it understandable)
  • Training
  • Social Media Strategies
  • Simple, easy to understand websites
  • Websites that are easy to update
  • Access to other resources (referrals to graphic designers, photographers, content creators, etc)
  • Keep up on current web technology trends and products

The only way I know that my clients have these expectations was to ask them.  I called and had conversations with many of my clients to get this information.   There is a great free tool that will make the information gathering process easier and faster for you.  Survey Monkey!

Survey Monkey offers a free level where you can ask up to 10 questions and send it out to 100 people.  There are also paid levels that will allow more complex questions and offers other features.  The free level is a great place to start.  Send out some well thought out questions to your best 100 clients.  Find out why they hired you, why they stayed, and what they are really wanting from your service or product.  I would even survey all clients that have left – find out why they left and see if it is a fixable issue.

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