Google Business Profile (GBP) is a free and easy-to-use tool that allows businesses to manage their Google listing in Search and Maps. Potential customers find your business, learn your story, see your products or services, and call or visit your website from your listing.
Google Business Profile is different from social media. It does allow businesses to add blog posts, but there is no “liking” or following.
Business owners can create a robust business profile for customers to know your business before calling or contacting the company.
GBP is the only way for your business to get into Google Maps. When someone is searching on mobile, GBP accounts usually show up first. This makes it easy for mobile users to find information on the business they are searching for.
Without a GBP account, businesses cannot collect reviews on Google. This is a super important feature for businesses. Often potential clients will read reviews and decide to contact (or not) the company.
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