This interview is with Barbara Saunders ~ Solo Pro Business Master
Barbara helps her clients create stable, profitable businesses that are custom-fit to them. I asked Barbara what it means to custom-fit a business.
How do you custom fit a business?
How do you custom fit a business?You can take some assessments to tell you your strengths, and then we can help you customize your business around your personality and strengths. For example, you probably do not want to be a speaker if you are truly an introvert. If you have a low energy level, you do not want to run around; it is about being true to yourself.
Why do we want to custom-fit our business?
When you are a Solo – it is just you. When you play to your strengths and keep with integrity, then your unique brilliance shines. You have more power to bear. Consumers have shown there is a trust problem in the market today, and when you are true to yourself, your credibility shows – and consumers will trust you. It helps to remove the resistance.
Why does custom fitting your business work so well with Online businesses?
You must be consistent – be the same person in all Online places. Be the same on Facebook, LinkedIn, and Twitter. Have a consistent message that shows your unique brilliance. People can go to various places online and get the same story about you – it builds trust. Use the tools to help measure our success. Tools like Klout measure social engagement or Hangouts, where you can see someone and get to know them. Part of your content strategy must be discussing what you know and are an expert in. This helps build trust in your business and reputation. When you are in your custom fit business, it comes naturally since the business has been built around who you are. (update – Klout shut down in 2018)
Custom-fitting your business is about arranging your business around your personality and being true to yourself.
There are 9 distinct expert business personality types. Fitting your business model around your personality type will help you succeed in business. Business models have already been proven to work by thousands of people, so you do not have to wonder if they will work for you. It will work if you choose the right business model for your personality.
Barbara is offering a free video training series for small business owners who want to move away from the hourly business model into what she calls the kayak business model. Four separate videos on why you do not want to use the hourly model and how to transition your business out of the hourly model.
