Focus in Business and Ants?
Camping always resets the mind. Last weekend, I escaped the buzz of screens for the crackle of a campfire. It was basic. A fire ring. Cool dirt. The sound of a creek. Trees breathing in the wind. No notifications. No distractions.
But there was one unexpected neighbor: a red ant colony.
This ant colony showed me what focus and determination means. This was a great business lesson!
Written by Dotty Scott
Founder of Premium Websites, Inc.
Empowering small businesses to go from Invisible to Invincible.
The Colony Beside the Campfire
At first, we didn’t notice them. On day two, right next to the fire pit, there it was. A mound, alive with motion. Not just a few ants scouting. This was their city. Their home. Built inches from where we dropped firewood and spilled ashes. Strange spot, I thought. Risky. Maybe even foolish.
So, naturally, we poked at it. Not maliciously, more out of curiosity. We figured they’d move. A safer, less flammable corner of the woods awaited. But they didn’t. They rebuilt. Right there.
Stubborn Ants, Smarter Than They Look
We tried again. Dropped some leaves in the hole. Blocked the entrance with a pebble. Still, they came back. Same location. Same structure. Undeterred. Over three days, we disrupted their work at least eight times. Eight rebuilds. No hesitation. No change in direction. That’s not mindless. That’s mission-driven. Focus in business starts to look familiar here.
At first, it was funny. Then impressive. Eventually? It felt like a business lesson in real time.
Focus in business will bring huge results – a rebuilt business that is meeting your goals!
Did you know…
Red ants survive floods by forming rafts—living, writhing rafts. They link legs and protect their queen. They float as a unit for days. It’s not luck. It’s structure. Business could learn a thing or two about storm prep from that.
Why CEOs Should Think Like Ants
Too often, we get distracted. A new idea pops up. Something shiny. A trend. A “better” way. So we pivot. Again. And again. Until nothing’s finished and everything’s half-built. The ants? They had one job. Rebuild. Without drama. Without delay.
They didn’t check metrics or scroll past inspirational quotes. They didn’t ask for feedback from squirrels. They rebuilt. Over and over. That’s leadership with backbone.
Premium Websites, Inc. Gets It
At Premium Websites, Inc., we’ve worked with business owners who’ve started over more times than they can count. New website. New funnel. New brand. But starting over isn’t the problem. The problem is drifting. Starting over with no focus.
The businesses that win? They rebuild with direction. Like ants. But think like CEOs.
One client rebuilt their site three times. Not because it failed, but because they kept refining the mission. They knew where they were going. And Premium Websites, Inc. helped keep them on course.
Clients often talk about this clarity and consistency.
Judy Glenney said, “Dotty has been most patient with me from the beginning and walked me through each step. Her follow-through and knowledge are outstanding.”
Focus in Business: The Ant Advantage
Every ant had a role. They didn’t try to do everything at once. They didn’t debate strategy. They just executed. Again and again. That’s the kind of leadership small businesses need. Clear goal. Relentless rebuild. No panic.
Try This:
- Pick one goal to finish this month
- Say no to all side quests
- Rebuild if needed—without starting from scratch
- Lead like you mean it
Then? Celebrate the finish. And move to the next.
Ants Don’t Flinch. Neither Should You.
The fire pit didn’t scare them off. They came back. They rebuilt. Eight times. You’ve probably had less dramatic setbacks. A site crash. A campaign flop. A long Tuesday. Still, we act like it’s the end of the world. It’s not. It’s just a stick poking your nest. Rebuild.
Premium Websites, Inc. supports that kind of leadership. We build with people who lead like ants. No fluff. No stall-outs. Just grit.
Tony N. reflected this mindset well:
“Dotty was informative, patient, and above all, helpful throughout the process.”
Summary
- Red ants rebuild. No complaints. No detours.
- Business focus means sticking with your mission, not jumping to the next big thing.
- Good CEOs rebuild like ants—fast, quiet, and effectively.
- Premium Websites, Inc. helps turn that mindset into actual progress.
Stacy Yost captured the long-term value of focus in business: “Dotty is a consummate professional. She has been working with us for over a decade and is still producing amazing results.”
FAQ
Why did the ants keep rebuilding in the same spot?
It worked before. They believed in the spot. That’s commitment.
How do I know if I’m losing focus?
If you’ve started five things and finished none, you already know.
How does Premium Websites, Inc. help?
We build tools that reflect your mission—and remind you what you’re working toward.
What if I don’t feel like rebuilding again?
Then you’re close. Most success comes one rebuild after you’re ready to quit.
