Search Engine Optimization (SEO) is the art and skill of optimizing a website so that it ranks higher on a search results page.
Business owners all want to be on the first page of a search result page for their main keywords. Most searchers do not look past the first page. If your website is represented high on the first page of the search results, it will bring in more customers and more business.
The business to hire to get your website placed high in a search result is a Seach Engine Optimization company.