Google Business Profile (GBP) offers a versatile platform for businesses to engage with their audience directly from search results and maps. By utilizing GBP posts, businesses can share timely, relevant updates and information with potential customers. Here’s a breakdown of the types of posts you can create in your Google Business Profile:
- Offers: These posts are designed to promote specials, deals, or discounts on your products or services. Offers can include a starting and ending date, creating a sense of urgency among your audience. Additionally, you can attach coupon codes and links directly to the page where the offer can be redeemed or purchased. Offers are an excellent way to drive sales and attract attention to specific products or services.
- What’s New: This category is for general updates or blog-like posts. You can use “What’s New” posts to share educational content, company news, announcements about new products or services, changes in hours of operation, and more. These posts are versatile and can be tailored to fit whatever message you wish to communicate to your audience.
- Events: Event posts are perfect for promoting upcoming events your business is hosting or participating in. These posts require specific dates and times and can include a link to a registration page, ticket purchase site, or any other relevant online location. Event posts remain active until the event date has passed, providing visibility and helping to increase attendance.
- Post Longevity: Unlike in the past, when posts on GBP would expire after seven days, this restriction no longer applies. However, Google may still send notifications suggesting that your last post is about to “expire,” which serves as a helpful reminder to keep your content fresh and engage with your audience regularly.
- Benefits of Regular Posting: Regularly updating your GBP with new posts can significantly enhance your profile’s visibility in search results. Consistent posting keeps your business information dynamic and engaging, encouraging more interactions with potential customers. It’s an effective way to maintain a high profile in local search results and keep your audience informed about what’s happening with your business.
In summary, leveraging the various post types in Google Business Profile allows businesses to effectively communicate with their audience, promote offers, highlight events, and share important updates. Regular posting is a key strategy for enhancing your GBP’s performance, improving your local SEO, and engaging with your customers directly through Google search and maps.
