Content creation can include many things – from creating the text on your website to creating videos and everything in between. For now let’s focus on creating the text that tells your story.
This is the area where most business owners flounder ~ they have a hard time writing what they do and how they do it down on virtual paper. You may be the best at what you do in our area, but if people do not get that from the text on your website then they will not be contacting you ~ they will be contacting your competition.
Content is one of the single most important parts of your website and your entire marketing plan. Without compelling content your business marketing efforts will fail.
Content Creation and Search Engine Optimization
The two are tightly tied together. You are throwing away money if you hire a search engine optimization company and you have bad content. It is hard to get a website to rank well – it is nearly impossible to get a website to rank well with bad content. It is better to spend money to get compelling content created than it is to pay for website optimization.