Is your business getting Google Reviews?

Why are Reviews important?

Many people use Reviews as part of their research before buying a product or service.  People like to know what others thought before they jump in with their money.  Reviews are a huge part of gaining trust online!  Here is a chart of some research provided by Demand Force.

Online Reviews

Why people give Online Reviews

As you can see people love to share their experiences both good and bad.  What does this mean for your business?

If someone gives you a Google Review it goes out through the Google+ Network as well as being indexed in the search engines.  Reviews help your Search Rankings as well as your businesses reputation.  Even negative reviews can help!  Google provides the business owner the ability to respond to all reviews – it is important that you do respond to negative reviews.  You can even turn them around to reflect positively for your business!  People know that everyone cannot be pleased.  They also know when they have a problem they want to get a response from the business.

What is the Bottom Line?

Reviews help build your businesses reputation, website traffic, inbound links, and search rankings.  Go out and GET Reviews!