Attraction Internet Marketing

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I have been using LinkedIn for about 4 months. At first I was not too excited - but I did not get the big picture at that time. Now LinkedIn has become an actual resource in my business. It provides so many things like:

• Ability to meet new people that your contacts already know
• Ability to promote yourself and/or business to all other LinkedIn users
• Ability to get business related questions answered
• Ability to show your expertise by answering other peoples questions
• and many more features

There were a few drawback though -

• I could not export my contacts
• Could not separate contacts into groups
• Could not email more than 10 people at a time

These were my main complaints - but no more.

Check out this cool new tool that can be added onto your LinkedIn account. It is a contacts manager that allows manipulation of your LinkedIn contacts so they are way more useful. Here is a post in a forum where I learned about the Tool.

There is a run down of the benefits of this tool - all very positive and the tool is free!

For those of you that still have your LinkekIn website links labeled as My Website and My Blog check out my previous post to get that changed.

For those of you that have not completed your profiles you should read this post: Optimize Your LinkedIn Profile  This post gives several ideas about completing your profile. 

The LinkedIn Questions feature is a great benefit for members.  Here is an example of how to use the Questions feature: In Praise of LinkedIn’s Questions Feature - I have always received good input and have made new connections from the Questions feature.

In the post LinkedIn — the gift that keeps on giving - the benefits of a world wide network of professionals is explained.  Overall for a business professional LinkedIn is the Social Networking site that Works for You.

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You have spent a great deal of time getting your LinkedIn profile just perfect.  It is finally at 100%.  Is it helping you with Google?  There are a few simple things that you can do to your profile that will make it found in Google better.

• Edit your LinkedIn personal url to have either your name in it or your business name
• When entering your Websites and Blogs use the “other” category.  This will allow the title that shows in your profile to be customized.  Use either your Website/Blog address or the Key Words you want to rank for in the Search Engines.

Take a few minutes right now and go to your LinkedIn profile and make these changes.  I dare you!

Here are a few other articles about LinkedIn that you might find interesting.

Blogger Appreciation Day on LinkedIn - Put your blog down as a separate job on your LinkIn profile. I’m going to do that today. Blogger Appreciation Day April 14 Here are a couple of ideas on how to implement this with LinkedIn:. 1. Connect with the bloggers you know. …

Learning how to LinkIn and what it’s worth - Once you join, you post a profile (basically your résumé and information on any services you provide). Then you link to friends by inviting them to join (I don’t do that; feels too much like bothering people who already have too much to …

Here’s to your SEOing for your business

Dotty

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I would like to take this opportunity to introduce my clients to the concept of promoting your own website to bring in new customers and revenue. Relying on Search Engine Optimization only is not a good idea. Search Engines are constantly changing their search algorithms (search criteria) and most sites can not keep up with the changes unless they are paying a great deal of money to have their site managed by a SEO company. Renegade University will teach you many different techniques for promoting your own site and getting tons of free traffic to your site. Free traffic is the best kind! Do not mistake free traffic as poor prospects. These are people that are actively looking for your product or service - your target market. Renegade University will teach you:

• Site Monitization
• How to use Social Marketing
• How to effectively use YouTube
• How to find your Target Market on the Internet
• and much more!

Renegade U has a free level that contains training videos and other training materials. It also has a paid membership that will literally walk you through how to set up your Internet Marketing Campaign. Click the purple button above to learn more about me and to go to the page where you can register for the free version of Renegade U.

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Here are 20 SEO tips as posted at Rustic Girls.

Search engine optimization can be confusing, especially for people who are new to the concept. However, there are a few simple things that anyone can do that will help increase a webpage’s chances of being ranked higher by search engines and increasing the number of visitors to your website. How much time you spend optimizing your website is up to you, but you should take a little bit of time to do some of the following techniques:

1. Have a site with well-written content. Optimization is worthless if your site is not full of good content.

2. Include a short site description in the title. Search engines will display between 66 to 130 characters of your title when they list search results. Each page title should be constructed so that it informs and attract users. For best results, include a title and a subtitle.

3. Create a site map and submit it to the major search engines such as Yahoo! and Google. You should also place a link to your site map on the index page of your site.

4. Make sure that each page of your site has at least 250 words of text on it.

5. Declare a “doctype” at the top of every page and a character-set type.

6. Keep your URLs as simple as possible. Try to use URLs that have keywords in them instead of numbers.

7. Decide upon several keywords and phrases and use them throughout the page. This includes putting them in the title, content, anchor tags, Meta tags, and links.

8. Avoid frames. Search engine spiders are unable to read them. If you feel that you must use frames, include important body text within a <no frames> tag.

9. Register with search engines and directories by hand.

10. Avoid listing words repeatedly. This is considered keyword “stuffing” and is more likely to decrease your search engine ranking than improve it.

11. Do not use “black hat techniques” to try and artificially increase your site’s ranking. It will only end up backfiring and will probably get you banned from the search engine.

12. Do not use flash or images in place of searchable text. Also, use the “alt tag” to describe any images on your site. This information is indexed by search engines.

13. Use headers that are relevant and contain key words. Not only do they help organize your text, but they are also weighed heavily by search engines.

14. Update your site frequently. Search engines like sites that are growing and offer new content.

15. Use a blog to extend your site and keep your content fresh. Your blog should be an extension of your website (”http://www.yourwebsite.com/blogname” and not “http://yourwebsite.bloghost.com”)

16. Place a robots.txt file on your server. This will instruct web robots which directories can or cannot be crawled by search engine spiders.

17. Avoid using doorway or splash pages. Doorway pages are designed specifically for search engines and are considered another black hat tactic. Most search engines are capable of recognizing them, which makes them pointless. Splash pages are intended to be entryways to your site and usually consist of some type of flash animation. Although they might look cool, they take a long time to load and contain no content for search engines to crawl.

18. Include the major Meta tags on all of your pages. While the “key words” tag is not as important as it used to be, it should still be included. The “description” tag is more important since it is what search engines list after the title in their results.

19. Validate your HTML so search engines can read it. You should also validate any CSS and JavaScript that you use.

20. Hand submit your site to the major search engines. This is a simple step but can go a long way in getting your site listed.

Now that you understand some of the basics of search engine optimization, you can decide if you want to go more in-depth and take the time to optimize your site further. You might also consider having your website optimized by a professional. Either way, you have at least minimized some of the things that can lower you website’s ranking, which could have cost you potential visitors.- Darcy Logan

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In a nutshell the best and only way to improve the PageRank for your website is to get incoming links from websites that have a higher PageRank than your site. The PageRank is a mathematical computation that involves a ratio of incoming links and your PageRank vs their PageRank. So what are some ways to get links?

• Link Exchanges are frowned upon by Google so beware if you participate in one.
• Paid Links
• Submit articles you have written to various publishers for a link back to your site
• Comment on blogs
• Contribute to Blogs
• Have unique content on your site that people want to link to
• Submit your site to local Business Directories
• Submit your site to the Open Directory

I am sure there are other suggestions. Feel free to leave your suggestion in the comments here!

Own the Day

Dotty

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SEO is always changing - Keep up to date with the new information.

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Hello Everyone

I would like to welcome you to my blog. I will be updating this at least weekly if not more often. I will be addressing questions that customers have asked about repeatedly about how to get their sites listed in the search engines and anything else SEO related. I will also be posting interesting tidbits from the industry.

Dotty

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