Oct 26 2008
Ego Search: What Your Customers Are Reading
What are your customers reading about you and your business?
If you do not know – then you need to perform and “Ego Search“. Simply put – search the Internet for your name and your business name. You might be surprised what you find. Whatever you find is the same things that your potential customers or clients will find when they search – and you can bet they ARE searching.
If everything you find is great, positive, encouraging, and generally put will make your customers feel honored to do business with you and your campany – then Kudos to You!
If you find rants, negative comments, and generally disparaging posts – then you need to do some damage control.
You need to bury these negative comments so they are off the first page – and preferably off the second page of results as well. If you are proactive this can be done fairly easily.
Make a profile with the negative search term at the following Social Sites -
- MyBlogLog
- StumbleUpon
- Digg
These are the leading Social Sites – although there are hundred of different Social Sites available. Create the profile with the negative search phrase – so if you searched for your business name and found negative press then make the profile in your business name. Then invite friends to follow you. Every time a new person becomes your friend it creates new links and your profile will start to raise. This will push the older listings down. Join groups within the social sites – this will pass “link juice” as well. Also create a list of your profiles on your website – creating more links.
Get your good clients to right positive testimonials for you and post them on various profiles and online directories on the Internet.
Here is a list of the top 54 sites that you can create a profile to push the offending phrase off the first page.
1. Digg
2. LinkedIn
3. Twitter
4. Stumbleupon
5. Facebook
6. Propeller
7. Magnolia
8. Jaiku
9. Simpy
10. Technorati
11. coRank
12. YouTube
13. BlogCatalog
14. Zimbio
15. HubPages
16. Reddit
17. UPCHUCKr
18. BlogMad
19. Curbly
20. Flickr
21. PublicBlend
22. Bumpzee
23. Pownce
24. ViewZoo
25. PeekYou
26. Hugg.com
27. Connotea
28. BlinkList
29. BlogFlux
30. Netvous.com
31. Plime
32. MyBlogLog
33. Giggg.com
34. DotNetKicks
35. Diigo
36. CoComment
37. LiveJournal
38. Faves
39. Indianpad
40. Blogmarks.net
41. MySpace
42. Mixx
43. ZiiTrend
44. FriendFeed
45. MetaCafe
46. Last.fm
47. ZippyVideos
48. Quizilla.com
49. Kirtsy
50. Photobucket
51. Deals
52. Agentb
53. BlogSpot
54. HuffingtonPost
This list is complements of Search Engine People
If you do not have the time to invest in getting rid of negative comments about you and/or your business then it is worth hiring a professional to do this for you. Just imagine how many potential clients you are loosing by having less than favorable comments floating around on the Internet.
