Twitter: Enhanced Profile Pages
Business Pages for Twitter
You may not see them yet – but they are coming. Over the next few months Twitter is rolling out business branding pages for our use. They will be better for marketing your business on Twitter.
- The header graphic will be larger (835px X 90px)
- Featured Content: Ability to stick a specific Tweet at the top
- Tweets with Video or Image links will show a preview
- Promote with @AskDotty (use your handle)
- More ways to make your brand stand out
Here is the official announcement from Twitter enhanced profile pages.
I will be checking often to see when it is available for me to use. As soon as it is available look for a video tour of the new look on my Ask Dotty website.
Twitter: What is Twitter?
How to use Twitter
As a business owner we do not care what other people eat for breakfast. Twitter can be very noisy with irrelevant topics. How can you really use Twitter to get results?
Twitter Followers
If you have no Followers then no one will see you messages!
How To Get Followers
You don’t want just anybody – you want people in your target market to follow you. One of the best ways to get the right kind of followers is to follow them first. Most people will follow back! If you are a local business do a search on Twitter for other people that live in your city. If you know that you are looking for other business owners (you are a B2B business) then look for other local businesses on Twitter. If your target market are Gardeners then search for gardeners on Twitter. Find the people that are going to CARE about what you have to say.
Once you have targeted people following you – look at their followers and Continue reading
Twitter and LinkedIn Training
Confused how to use Twitter and LinkedIn for business?
- You have heard people say Twitter is where you need to be ~ but it just does not make sense!
- How can you get anything from 140 characters?
- As of April 2010 there were 105,799,710 registered Twitter Users
- Twitter users average 55 million Tweets per day
- How can you harness the power of Twitter?
Dotty will show you how to use Twitter to increase your online branding, monitor your Social Buzz, and get more customers or sales from the social platform. You will no longer feel lost when using Twitter!
LinkedIn ~ The Professional Social Network ~ What?
- On average 36.5 Million people visit LinkedIn per month
- LinkedIn users are well educated and more affluent than other Social Media platform users
- Unsure how to best use LinkedIn for YOUR business?
- Want to gain Authority on the Internet?
Dotty will show you how to make your LinkedIn profile stand out above the crowd. You will understand how to become an authority in your field and how to start building professional relationships through LinkedIn.
This is a hands on Workshop ~ Bring your laptop and work on your Twitter and LinkedIn accounts in class.
View SOHO Marketing Guru Training Center in a larger map
What you need to bring:
- Laptop
- Professional photo and / or photo of your logo
- If you have a PowerPoint presentation for your business bring the file
- Short and Long Bios
- Open Mind
- Willingness to Learn
What you will learn:
- How to set up both Twitter and LinkedIn
- Ideas on using both platforms effectively
- Tools for saving time with using the platforms
- Monitoring Tools
- Questions and Answer time both during and at the end
Twitter Lists: Local Marketing Potential
Twitter Lists – Local Marketing just got easier!
Twitter listened – and Twitter Lists are now in Beta. It is currently a limited release but will become open to everyone very soon. It became active in my profile tonight and I must say I am impressed. This is going to be a huge marketing tool.
Let’s look at this from a Small Business point of view. Some of the complaints that local small business owners have mentioned to me are:
- There is no easy way to follow people on Twitter
- Twitter is overwhelming
- Twitter is a waste of time
- I don’t sell to the world
- I need local customers
Twitter Lists will address all of these concerns in one fell swoop. This is how it works – Twitter allows you to create any list or way to sort your connections. You can have as many lists as you want to create. Let’s think about this for a minute. I went into my account tonight and created 3 lists -
- Vancouver Wa (Where I live)
- Portland OR (Very close to where I live)
- Renegade ( Online Marketing Teachers)
I will be going back and creating lists for potential clients, potential power partners, current clients, and new ideas or gadgets in the Internet world.
After creating these lists I went through my people I am following and sorted them into respective lists. They will get notified in their accounts that they have been put into a list. They then have the option to follow the entire list of people if it is a list that interests them. For people marketing locally this is HUGE! For a new person or business in the Vancouver area coming into Twitter they now have a way to find and follow many of the Vancouver Twitter users instantly.
This also lets me read and follow just the people locally, or just my potential clients, just my clients, just my power partners – you get the idea. It will make using Twitter way easier and way more focused. I see this as a huge advancement for businesses that market locally on the Internet.
Twitter for Business
Ever wonder how to use Twitter in your business?
I will be speaking and teaching this topic on Monday June 15th 2009 at the Round Table Pizza on the corner of Thurstan and Vancouver Mall Blvd. I will be at a Networking meeting that meets there every Monday at noon. The meeting is over at 1:00. If you have ever wondered how to use Twitter in your business effectively then come and learn about some tools and ideas that will make it work for you. Here is a Twitter story taken from an article called Conversational Marketing with Twitter by Kalena Jordan
In February 2009, Utah-based Mexican restaurant chain Costa Vida sent a one-day-only offer for a free burrito to its 80 Twitter followers. As part of the promotion, Costa Vida required customers to have an electronic coupon on their mobile phone.
The burrito was designed to test the effectiveness of leveraging social media websites like Twitter and FaceBook in brand building and driving restaurant traffic. However, Costa Vida customers tweeted about the promotion and forwarded the offer to friends via mobile phone. Their followers told their own followers and so on, until more than 2500 people inundated one of Costa Vida’s stores looking for their free burrito.
Want to learn how to do this for your business?
See you Monday
Dotty
