This one is HUGE!
Not Having A Strategy or Plan
I have talked with so many business owners that have “tried” Social Media and decided that it does not work. When I ask them what their strategy was and how it was to be measured they have no answer.
Would you create a marketing campaign off line without a plan?
Online advertising, branding,and marketing needs to have a plan and strategy just like the offline counter parts.
Without a plan Social Media is a HUGE WASTE OF TIME!
A Social Media Plan has many parts.
First of all Social Media (Facebook, Twitter, LinkedIn, etc.) profiles need to link back to a blog. Social media is social relationship building – it is not sales. Do not link a profile to a sales page. Building solid relationships online means providing valuable content.
WHEN: Friday, July 23, 2010 from 8 a.m to 6 p.m.
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