This one is HUGE!

Not Having A  Strategy or Plan

I have talked with so many business owners that have “tried” Social Media and decided that it does not work.  When I ask them what their strategy was and how it was to be measured they have no answer.

Would you create a marketing campaign off line without a plan?

Online advertising, branding,and marketing needs to have a plan and strategy just like the offline counter parts.

Without a plan Social Media is a HUGE WASTE OF TIME!

A Social Media Plan has many parts.

First of all Social Media (Facebook, Twitter, LinkedIn, etc.) profiles need to link back to a blog.  Social media is social relationship building – it is not sales.  Do not link a profile to a sales page.  Building solid relationships online means providing valuable content.

Here is one (of many) Social Media Strategies: Read More→