Video Marketing
Video: Get’s Your Business Noticed!
Video marketing is quickly becoming the premier way to market your business online. It will get your business noticed and make it stand out above the competition. It drives quality traffic to your site bringing you more potential clients or customers.
Premium Websites, LLC offers a Gold video package for Small Business.
The package includes:
- 1 Minute Video
- 1 location for the filming of the video
- Filming completes within 90 minutes
- Generic background music included
- No redo’s
- 1 review before final version – very minor adjustments can be made before final version
- All natural lighting
The video will cover what makes your business stand out above all your competition. Why would a new customer choose your business over another? If you have a client or 2 that are willing to give a testimonial for your business in the video that is always encouraged. See the video for Timberline Physical Therapy as a sample of the quality and content of the 1 minute promotional video.
Gold Video Package ~ $725.00
Longer videos, multiple locations, and extreme editing can be added to this package at the hourly rate of $100.00 per hour.
Please download these forms for Promotional Videos
Video Production Agreement | Video Production Release
60 Second Promotional Video (Silver Package)
The Silver Video Package uses Photos, Text, and Animation to create a short Promotional Video. It is all done with a computer program using the images and text provided by the customer. It is not as personal as the Gold Video for Small Businesses. This video does not require any actual video to be shot at your location. Play the example video to get a good idea of what these videos are like. They work for either Products or Services.
- Videos are around 60 Seconds in length
- Images are used
- Short Text Clips are used
- Videos will have music from a limited selection
- You will get the Video Code to Embed on your website or in your Social Media accounts
Silver Video Package ~ $95.00
Gravatars: Easy Branding Tool
Want to learn an easy way to spread your brand across the Internet?
Enjoy my tip for the day!
Twitter for Business
Ever wonder how to use Twitter in your business?
I will be speaking and teaching this topic on Monday June 15th 2009 at the Round Table Pizza on the corner of Thurstan and Vancouver Mall Blvd. I will be at a Networking meeting that meets there every Monday at noon. The meeting is over at 1:00. If you have ever wondered how to use Twitter in your business effectively then come and learn about some tools and ideas that will make it work for you. Here is a Twitter story taken from an article called Conversational Marketing with Twitter by Kalena Jordan
In February 2009, Utah-based Mexican restaurant chain Costa Vida sent a one-day-only offer for a free burrito to its 80 Twitter followers. As part of the promotion, Costa Vida required customers to have an electronic coupon on their mobile phone.
The burrito was designed to test the effectiveness of leveraging social media websites like Twitter and FaceBook in brand building and driving restaurant traffic. However, Costa Vida customers tweeted about the promotion and forwarded the offer to friends via mobile phone. Their followers told their own followers and so on, until more than 2500 people inundated one of Costa Vida’s stores looking for their free burrito.
Want to learn how to do this for your business?
See you Monday
Dotty
Social Marketing Sites: How they increase your bottom line
To Participate or Not To Participate?
The average business owner is very confused when it comes to Online Marketing. Many see no purpose for Social Sites as they relate to business. I am here to dispel several myths about Social Networking. Here is a list of what people have told me –
- What is the purpose?
- They are too hard to set up
- They are overwhelming
- Social Sites waste my time and fill up my email
I am an avid believer in Networking – Continue reading
20 SEO Tips
Here are 20 SEO tips as posted at Rustic Girls.
Search engine optimization can be confusing, especially for people who are new to the concept. However, there are a few simple things that anyone can do that will help increase a webpage’s chances of being ranked higher by search engines and increasing the number of visitors to your website. How much time you spend optimizing your website is up to you, but you should take a little bit of time to do some of the following techniques:
1. Have a site with well-written content. Optimization is worthless if your site is not full of good content.
2. Include a short site description in the title. Search engines will display between 66 to 130 characters of your title when they list search results. Each page title should be constructed so that it informs and attract users. For best results, include a title and a subtitle.
3. Create a site map and submit it to the major search engines such as Yahoo! and Google. You should also place a link to your site map on the index page of your site.
4. Make sure that each page of your site has at least 250 words of text on it.
5. Declare a “doctype” at the top of every page and a character-set type.
6. Keep your URLs as simple as possible. Try to use URLs that have keywords in them instead of numbers.
7. Decide upon several keywords and phrases and use them throughout the page. This includes putting them in the title, content, anchor tags, Meta tags, and links.
8. Avoid frames. Search engine spiders are unable to read them. If you feel that you must use frames, include important body text within a <no frames> tag.
9. Register with search engines and directories by hand.
10. Avoid listing words repeatedly. This is considered keyword “stuffing” and is more likely to decrease your search engine ranking than improve it.
11. Do not use “black hat techniques” to try and artificially increase your site’s ranking. It will only end up backfiring and will probably get you banned from the search engine.
12. Do not use flash or images in place of searchable text. Also, use the “alt tag” to describe any images on your site. This information is indexed by search engines.
13. Use headers that are relevant and contain key words. Not only do they help organize your text, but they are also weighed heavily by search engines.
14. Update your site frequently. Search engines like sites that are growing and offer new content.
15. Use a blog to extend your site and keep your content fresh. Your blog should be an extension of your website (“http://www.yourwebsite.com/blogname” and not “http://yourwebsite.bloghost.com”)
16. Place a robots.txt file on your server. This will instruct web robots which directories can or cannot be crawled by search engine spiders.
17. Avoid using doorway or splash pages. Doorway pages are designed specifically for search engines and are considered another black hat tactic. Most search engines are capable of recognizing them, which makes them pointless. Splash pages are intended to be entryways to your site and usually consist of some type of flash animation. Although they might look cool, they take a long time to load and contain no content for search engines to crawl.
18. Include the major Meta tags on all of your pages. While the “key words” tag is not as important as it used to be, it should still be included. The “description” tag is more important since it is what search engines list after the title in their results.
19. Validate your HTML so search engines can read it. You should also validate any CSS and JavaScript that you use.
20. Hand submit your site to the major search engines. This is a simple step but can go a long way in getting your site listed.
Now that you understand some of the basics of search engine optimization, you can decide if you want to go more in-depth and take the time to optimize your site further. You might also consider having your website optimized by a professional. Either way, you have at least minimized some of the things that can lower you website’s ranking, which could have cost you potential visitors.- Darcy Logan
Welcome to my Blog
Hello Everyone
I would like to welcome you to my blog. I will be updating this at least weekly if not more often. I will be addressing questions that customers have asked about repeatedly about how to get their sites listed in the search engines and anything else SEO related. I will also be posting interesting tidbits from the industry.
Dotty
About Dotty
Premium Websites, LLC – Website Design and Social Marketing
Dotty Scott, owner of Premium Websites LLC, is a Web Designer, Social Media Expert, Speaker, and Trainer. She is entering her 8th year of business and has expanded each year – with over 77% growth in 2010 and 44% in 2011.
Dotty has won a regional award for Web Design with one of her non-profit websites and her site was a finalist in 2010 for the Peoples Choice Awards. Premium Websites, LLC was recently awarded (July 2011) the “Top 25 Web Hosting & Design Companies” by the Vancouver Business Journal. The Best of Vancouver award was presented to Premium Websites, LLC in the category of Website Design and Development in November 2011.
Additionally, Dotty has over 200 clients and maintains well over a 90% retention rate. Her customers love the work she produces and appreciate her ability to help them with online challenges.
Dotty is a sought-after speaker regionally. Small business owners especially benefit from her Social Media and Blogging presentations. They gain valuable knowledge of otherwise complex or confusing technical strategies in just a short time, because she makes the information easy to understand. Dotty is well educated but does not speak in “Techie” terms… she makes complicated topics understandable for everyone.
Dotty believes in treating every customer as an individual, believing that there are no “cookie cutter” answers or “generic” websites created at Premium Websites, LLC. She goes the extra mile to make sure every client is happy with the custom web sites she designs. She treats everyone with respect and honors their knowledge base. She loves to teach small business owners how to get from where they are to where they want to be.
As a past Membership Coordinator for I Take The Lead organization, she has helped local business owners promote their products and services through networking opportunities and education. Dotty is also a member of the Fort Vancouver Lions and contributes over 75 hours of volunteer time each year for the benefit of her community.
Feel free to contact me with any questions, comments, or feedback.
Google + Profile
“I sought out Dotty when I felt I was struggling and needed direction, and miraculously she was there eager to assist!”
My name is Randa Kassisieh, I am a fellow “Renegade Professional”. After several months of studying the Renegade Professional Platform, I had built my own website utilizing all the webinars that were offered in the back office, that gave step-by-step instructions on how to apply the different methods and techniques to achieve an optimized website through WordPress suitable for the net and Google friendly. Dotty had conducted several of the webinars that had dealt with SEO and technical challenges, which she addressed with precision.
I had some issues that were not clear to me, and I contacted Dotty for some assistance. Our conversation was warm and friendly, as if I knew Dotty before. She was very soft spoken but precise, and listened with care. She had clarified issues as far as…what direction to take, how to be more focused, what avenues to pursue…etc…
After our conversation, I felt truly nurtured and knew what necessary steps need to be made. Dotty is not just informed with website design and technical issues, but is also a well rounded coach for advancing your marketing strategies, and creating traffic to your sites that will insure positive leads. Dotty’s honesty and professionalism encourages me to recommend her to others with confidence.
Your Fellow Renegade Professional
“I am very happy with my new web site and Dotty did an outstanding job. It’s so refreshing to deal with a person individually instead of a big company. She was so patient with me through the process and I’m recommending her to all my associates for their web site needs.”
Steven Duquette
“I have enjoyed referring my book of business to you so that you can improve my clients websites. As an independent consultant for Google & Yahoo, I come in contact with a bunch of nasty looking websites. You have successfully helped clean them up and helped get them more business as a direct result of your online work with their new improved website that has higher search results. Thank you again for all that you do for my clients. I am more than happy to be available to act as a reference on your behalf.”
Mike Jefferis yellowpages.com 503.724.6734
