Facebook FanPage VS Facebook Profile
What is the difference between a FanPage and a Personal Account in Facebook?
I get this question on a daily basis. Business owners are very confused about using [intlink id="twitter-for-business" type="post"]Facebook for Business[/intlink].
Facebook For Business
Here are 3 huge reasons why a business would want to use a FanPage instead of a Personal Profile for business marketing on Facebook.
- Facebook Fan Pages are public – they get indexed in the search engines ~ Personal Profiles do not.
- Facebook Fan Pages can have an unlimited amount of “Likers” ~ Personal Profiles are limited to 5000.
- Facebook Fan Pages can have numerous Admins that contribute to the page ~ Personal Profiles just have you.
Marketing On Facebook
The second question I get daily is how can I market my business on Facebook? Facebook is one of the most used social networking sites on the Internet today. Currently there are over 500 million active users. I personally only need a very small percentage of those people to get a positive ROI for using Facebook as a marketing tool. Here are a few ideas for marketing your business on Facebook.
- Educate potential customers on the benefits of your product or service
- Provide specials or coupons for your business through Facebook
- Create contests on your Fan Page to get people interacting and returning to your FanPage
- Promote your clients on your Fan page
- Promote other local businesses on your FanPage
- Use your page for Videos and Photos
- Use your Review Tab
- Use the Discussions Tab
- Create a custom Welcome Tab
- Use Facebook Events
Benefits of a FaceBook Fan Page
What has Facebook done for my business?
I have gained clients for my workshops through the Facebook Events feature. When people commit to coming to an event then my event gets put into their news stream. I have gained attendees that I did not actually know by using the Events tab on Facebook. Often times when a business owner attends one of my classes they will attend more, and some have also become website clients.
I get referrals to friends of fans because I use my page for education. This keeps me top of mind and when someone needs a website or help on their website ~ I am the person they think about speaking to for their project.
I also give referrals to my circle of trusted business owners through Facebook. Others know I am a great resource ~ which always comes back around to benefit me sometime in the future. Pay it forward!
Video Marketing
Video: Get’s Your Business Noticed!
Video marketing is quickly becoming the premier way to market your business online. It will get your business noticed and make it stand out above the competition. It drives quality traffic to your site bringing you more potential clients or customers.
Premium Websites, LLC offers a Gold video package for Small Business.
The package includes:
- 1 Minute Video
- 1 location for the filming of the video
- Filming completes within 90 minutes
- Generic background music included
- No redo’s
- 1 review before final version – very minor adjustments can be made before final version
- All natural lighting
The video will cover what makes your business stand out above all your competition. Why would a new customer choose your business over another? If you have a client or 2 that are willing to give a testimonial for your business in the video that is always encouraged. See the video for Timberline Physical Therapy as a sample of the quality and content of the 1 minute promotional video.
Gold Video Package ~ $725.00
Longer videos, multiple locations, and extreme editing can be added to this package at the hourly rate of $100.00 per hour.
Please download these forms for Promotional Videos
Video Production Agreement | Video Production Release
60 Second Promotional Video (Silver Package)
The Silver Video Package uses Photos, Text, and Animation to create a short Promotional Video. It is all done with a computer program using the images and text provided by the customer. It is not as personal as the Gold Video for Small Businesses. This video does not require any actual video to be shot at your location. Play the example video to get a good idea of what these videos are like. They work for either Products or Services.
- Videos are around 60 Seconds in length
- Images are used
- Short Text Clips are used
- Videos will have music from a limited selection
- You will get the Video Code to Embed on your website or in your Social Media accounts
