Business owners need to market!
You already know that. Many small business owners know they need to market, but are lost as to how. They are often given a tool, but do not really understand the power of that tool and give up on it before it really has a chance to help. This is how I feel about Google +.
Google Plus is an Awesome Tool
Google is integrating Search with Google +. What does that really mean for your business? If you have people in your Circles (even if you are really sure who they are) and those people do a search for something you have written or posted about then your post comes up in their search results (if they are logged in). Think about that for a moment…
If I was looking to make a purchase of a product or service, and I saw someone that I know form my Circles talking about that product or service then I would be way more likely to click on that Search Result and read the post. I already trust this person so I give that piece of information way more credibility than the next one that is by someone I don’t know and will likely not build a relationship with.
I just did a search for Ipad4 and received 60 personal results – all from people in my circles that I highly trust. Thinking of this from a business owners point of view – this is the most powerful search tool ever released.
We buy from people we know, like, and trust!
With Google combining Search and Google Plus ~ this has suddenly become a tool that cannot be turned down if you are a business owner.
Google + Offers Free Hangouts
This is a feature you will not find anywhere else. A Hangout is a Video Conferencing System where up to 10 computers can “Hangout” together and discuss, learn, train, etc. The uses are limitless. Just yesterday I watched a recoded Hangout that taught how Klout is useful for small businesses. I have participated in Hangouts where people in my circles are providing valuable, free information. How can you use Hangouts to market your business? Leave your ideas and thoughts in the comments below.