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Archive for Social Marketing
Sunday,
August
29th,
2010
HUGE mistake #2 ~ Following and Friending everyone.
What would be better ~ Standing in the middle of this crows and shouting your message or being in a more private room and talking with a few interested people?
What would be better? Having a really large number of people in your friend/fan base that do not care about your business, or having a small number of targeted people that want your services, like your products, or are genuinely a fan of yours? The smaller number of people are going to be way more responsive to your message than the large number that simply do not care.
How do you find targeted followers and friends online?
The trick is to look for people that are looking for your services or products. For example, Read More→
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Categories : Social Marketing
This one is HUGE!
Not Having A Strategy or Plan
I have talked with so many business owners that have “tried” Social Media and decided that it does not work. When I ask them what their strategy was and how it was to be measured they have no answer.
Would you create a marketing campaign off line without a plan?
Online advertising, branding,and marketing needs to have a plan and strategy just like the offline counter parts.
Without a plan Social Media is a HUGE WASTE OF TIME!
A Social Media Plan has many parts.
First of all Social Media (Facebook, Twitter, LinkedIn, etc.) profiles need to link back to a blog. Social media is social relationship building – it is not sales. Do not link a profile to a sales page. Building solid relationships online means providing valuable content.
Here is one (of many) Social Media Strategies: Read More→
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Social Media Strategy Day
WHEN: Friday, July 23, 2010 from 8 a.m to 6 p.m.
WHERE: SoHo Marketing Guru, 951 Officers Row, Vancouver WA 98661
WHAT: Low-cost social media photos plus free social media and marketing strategy advice
Space is limited. Reservations strongly advised.
Low-cost social media-ready photos by Kate Singh of Aevum Images.
Schedule your $35 photo session between 8 a.m.-6 p.m.: Call Kate Singh · 360-735-1595
Free consultations with social media experts Dotty Scott, Brandie Kajino and Rinatta Paries.
Schedule your free consultation between 8:30-11:30 a.m.: Call Dotty Scott · 360-607-4767
Schedule your free consultation between 11:30 a.m.-2:30 p.m.: Call Brandie Kajino · 360-907-6485
Schedule your free consultation between 2:30-5:30 p.m.: Call Rinatta Paries · 503-583-2573
Get free marketing advice from Google’s #1 Marketing Coach Veronika Noize
Schedule your free consultation between 10 a.m.-12 p.m. or 1-3 p.m. Call Veronika (Ronnie) Noize · 360-882-1298
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Categories : Social Marketing
Is Social Media a Waste of Time
Why Social Media ISN’T a Waste of Time | Kyle Lacy, Social Media …
Although many of the people reading this blog might think that social media is one of the most important inventions in modern history, there are millions of others who dismiss social media as a “waste of time.” Why the disparity? …
Publish Date: 05/28/2010 3:58
http://kylelacy.com/why-social-media-isnt-a-waste-of-time/
Social Media Marketing ? Doing it Right | Underground Research Network
This marketing strategy without proper planning and execution will be a complete waste of time and may ruin your business too. This article will help you to plan and execute social media marketing in the right way. …
Publish Date: 05/28/2010 14:11
http://undergroundresearchnetwork.com/blogone/social-media-marketing-doing-it-right/
Is Social Media A Waste of Time?
Here’s a Video About Social Media Not Being a Waste of Time
Recently I was involved in a discussion “Is Social Media A Waste Of Time?” I thought about it a minute, then I cam up with this response. Doing this a couple of hours a day has earned me over 42000 signups in just 3 months. Take a look, comment, and …
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Categories : Social Marketing
Facebook has made many changes lately.
Here are a few articles that will show you how to use the new Facebook Privacy Settings.
How to Return Facebook’s Privacy Settings to What You Signed Up For
Online privacy expectations are evolving, but whether Facebook likes it or not, a lot of us want the privacy settings we signed up for when we joined the service. Here’s how to use Facebook’s new privacy controls to regain your original …
Publish Date: 05/27/2010 10:30
http://lifehacker.com/5549394/how-to-return-facebook-privacy-settings-to-what-you-signed-up-for
Facebook Updates Privacy Settings | Skatter Tech
Facebook is rolling out modifications to its privacy settings in response to the recent influx of user complaints. According to founder Mark Zuckerberg, Facebook needs to continuously update itself in order to accommodate its …
Publish Date: 05/28/2010 22:00
http://skattertech.com/2010/05/facebook-updates-privacy-settings/
Writtenwyrdd : Reset your Facebook privacy settings (instructions)
Instructions to change your settings: On the upper right-hand corner of the Facebook screen, click…
Publish Date: 05/29/2010 5:44
http://writtenwyrdd.typepad.com/writtenwyrdd/2010/05/reset-your-facebook-privacy-settings-instructions.html
Here is a video about the Facebook Pivicy Settings.
Facebook privacy settings: What you need to know
Facebook is making major changes to its privacy settings – giving you the opportunity to share your personal information with “everyone” on the internet. But is that wise? More information at www.sophos.com
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Categories : Social Marketing
Social Media – A Total Waste of Time!
I can’t tell you how often I hear that. Business owners just do not see the point, purpose, or reason to engage in any Social Media. If you are wondering ~ I am defining Social Media sites as the following:
- FanPages
- YouTube
- Plaxo
- Digg
- StumbleUpon
- Flikr
- The Thousands of other media and content sharing sites out there
I am here to tell you that Social Media is WORTH your time as a business owner. Let me explain:
Google has added a new (beta) feature that will turn your thoughts around concerning Social Media.
Social Search
Social search is the next BIG thing for searching. I will explain from 2 points of view ~ the consumer and the business owner. Social Search is when Google includes content from the people you know (via social sites) in your search results. The Social Search results sit at the bottom of the first page of your search results. They include a photo and what that person said and linked to.
Social Search Consumer
If you are looking for a service, restaurant, or whatever in your local area would you be more likely to use the services of someone you already know? How about a service that is recommended by someone you know? I am much more likely to click on content produced by someone I already know and trust. Here was a search I did for a Realtor in my area.
Social Search Business Owner
I think it is obvious why you want to be featured in the Social Search if you are a business owner. The term Realtor (in any city) is a very sought after and hard to achieve key word phrase. To get on the first page of Google for such a highly competitive keyword takes a great deal of Search Engine Optimization and constant work on your website. Pay-Per-Click advertising for phrases that are highly competitive is very expensive. Both Dale Chumbley and Mitch Canton are in my Social Circle (directly connected to me) and therefore I would seek their services before going elsewhere. As a Business Owner you will never show up in these search results if you do not have a Social Circle – period.
How Social Search Works
Google determines your Social Circle through the people connected to you in different social networks. They know your social networks by the links YOU enter into your Google Profile. (Don’t have one ~ shame on you!) They also look at connections from other Google services like:
- Google Friend Connect
- Google Reader
- Google Buzz
- Gmail
Your Social Circle also extends 1 more level ~ to the people connected directly with your direct connections. To get an idea of how that works ~ I have 425 Google Friend Connect friends. My second level is 2518. That is only from 1 service. Factoring in Twitter, FaceBook, my FanPage, Digg, StumbleUpon, MySpace, YouTube, Flikr, Plaxo, and the other networks the number of people (including second level) is huge. I have added up 141,676 and that is not all of my network when considering the second level or the more obscure sites I belong to ~ and I have relatively small networks compared to some people I know. When any one of those people search for something I have written content on, a service I have recommended, or anything I have shared with my Social Network then my image and content will show on their search. How cool is that?
Do you want a piece of that pie? Get out there are start using Social Media ~ It won’t kill you and it might just help! 
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Categories : Social Marketing
Twitter Lists – Local Marketing just got easier!
Twitter listened – and Twitter Lists are now in Beta. It is currently a limited release but will become open to everyone very soon. It became active in my profile tonight and I must say I am impressed. This is going to be a huge marketing tool.
Let’s look at this from a Small Business point of view. Some of the complaints that local small business owners have mentioned to me are:
- There is no easy way to follow people on Twitter
- Twitter is overwhelming
- Twitter is a waste of time
- I don’t sell to the world
- I need local customers
Twitter Lists will address all of these concerns in one fell swoop. This is how it works – Twitter allows you to create any list or way to sort your connections. You can have as many lists as you want to create. Let’s think about this for a minute. I went into my account tonight and created 3 lists -
- Vancouver Wa (Where I live)
- Portland OR (Very close to where I live)
- Renegade ( Online Marketing Teachers)
I will be going back and creating lists for potential clients, potential power partners, current clients, and new ideas or gadgets in the Internet world.
After creating these lists I went through my people I am following and sorted them into respective lists. They will get notified in their accounts that they have been put into a list. They then have the option to follow the entire list of people if it is a list that interests them. For people marketing locally this is HUGE! For a new person or business in the Vancouver area coming into Twitter they now have a way to find and follow many of the Vancouver Twitter users instantly.
This also lets me read and follow just the people locally, or just my potential clients, just my clients, just my power partners – you get the idea. It will make using Twitter way easier and way more focused. I see this as a huge advancement for businesses that market locally on the Internet.
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Categories : Business Tips, Social Marketing
Dotty Teaches Social Networking
I will be speaking 3 times this week on Social Networking and getting more clients from the Internet. If you:
- Have no idea why to use Social Media
- Are using a few Social Media Sites but do not know what to do with them
- Feel Social Media is a waste of time
- Just want to learn more about using the Internet to gain clients
Come and hear me explain how and why to use Social Media in your business – in easy layman’s terms. Even if you are a complete Technophobe – you will understand the importance of Social Media if you come.
I will be speaking at:
Sunrise Bagels – October 6th from noon to 1:00pm
808 Harney St, Vancouver WA
Round Table Pizza – October 7th from noon to 1:00pm
16550 SE McLoughlin in Milwaukie Oregon
IHOP – October 8th from 7:30 am to 8:30 am
7951 NE Vancouver Plaza Dr
Vancouver WA 98662
Hope to see you this week!
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Categories : Social Marketing
Ever wonder how to use Twitter in your business?
I will be speaking and teaching this topic on Monday June 15th 2009 at the Round Table Pizza on the corner of Thurstan and Vancouver Mall Blvd. I will be at a Networking meeting that meets there every Monday at noon. The meeting is over at 1:00. If you have ever wondered how to use Twitter in your business effectively then come and learn about some tools and ideas that will make it work for you. Here is a Twitter story taken from an article called Conversational Marketing with Twitter by Kalena Jordan
In February 2009, Utah-based Mexican restaurant chain Costa Vida sent a one-day-only offer for a free burrito to its 80 Twitter followers. As part of the promotion, Costa Vida required customers to have an electronic coupon on their mobile phone.
The burrito was designed to test the effectiveness of leveraging social media websites like Twitter and FaceBook in brand building and driving restaurant traffic. However, Costa Vida customers tweeted about the promotion and forwarded the offer to friends via mobile phone. Their followers told their own followers and so on, until more than 2500 people inundated one of Costa Vida’s stores looking for their free burrito.
Want to learn how to do this for your business?
See you Monday
Dotty
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Categories : Social Marketing
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