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Archive for Business Tips

Benchmark Email Catastrophe

By Dotty · Comments (2)
Monday, January 30th, 2012

My sincere apologies…

spam Benchmark Email Catastropheto everyone that is on my Tip of the Week list.  Benchmark has now sent out 2 unauthorized emails to mt entire list – causing confusion, frustration, and spam!

When my list service company that allowed me to send Video emails quit working (poor upgrade) I moved to Benchmark for providing my video email list management.  After spending over 6 hours setting up the program – importing my list, purging names I knew were not valid, changing emails I knew had been updated, adding last names etc. – they decided to send out a Welcome email that I set up to be sent ONLY when a new person gets added through my website form.  They sent it out to my entire list instead!

If that was not annoying enough for both myself and the people that received the email  they then shut down my account.  All that time wasted!  When I called Monday morning to  find out why they did that I was told the “confused” me with someone else and did not mean to close my account.

I had already moved to MailChimp (free account for email list management) and redid all the work from the previous day.  I requested the Benchmark account be closed – and they complied and refunded my money.

Jump forward a week – yesterday they sent out an unaltered template (which I never even set up) to my entire list AGAIN.  To my HORROR they spammed my list again with absolute garbage.

I AM SO SORRY THEY ARE TOTALLY INCOMPETENT

I went back  into my supposedly closed account and removed everyone from the account.  It should not happen again (now the list is empty).

It is never my intention to spam anybody.

Lesson Learned

Do not rely on a company to do what they say they are going to do – always double check when it involves your clients.

Comments (2)
Categories : Business Tips
Tags : list management, spam, video email

Customer Service VS Automation

By Dotty · Comments (0)
Monday, January 23rd, 2012

Some areas of business cannot be automated

Content Creation Customer Service VS AutomationI had an interesting and frustrating event happen over the weekend.  I registered for a new email management system that would allow me to send video emails easily.  I spent about 6 hours setting up my imported list, adding missing content to the list, creating a Newsletter template, and creating my first autoresponder message for new people added through the web form.

The next morning I logged on to create an email set to go out on Monday and WHAM…My account had been terminated.

What happened?  All that time and effort wasted…to say I was unhappy was an understatement.

Guess what I did on Sunday?

I redid everything I had done the day before in MailChimp.  MailChimp now allows for YouTube videos to be embedded into email Newletters.

This morning (Monday) I contacted to original company to request a refund and find out what happened.  I assumed someone had reported my account as spam (the company sent out the autoresponder meant for the web form registrations to my entire list…not what I had planned).  They said there was no complaints but that the account was suspended for content.

WHAT…There was no questionable content in my email.  Come to find out they got my account confused with someone else and was sorry for the inconvenience.  UNBELIEVABLE!

They could have called…they could have emailed…they could have done a number of things.  They chose to terminate me for someones else’s indiscretions.

They lost a paying customer.

Had they handled it differently by not making me redo everything with another company they might have been able to salvage the business relationship.

Customer service cannot be automated…it just can’t.  Period.

Treat your customers right and they will treat you right.

Comments (0)
Categories : Business Tips
Tags : business relationship, email management, newsletter template

Networking: Word Of Mouth Advertising

By Dotty · Comments (5)
Friday, January 7th, 2011

Advertising that works!

I can’t believe that I still hear “Networking does not work for me.”   I am here to set you straight.

Tip: Analyze where your leads came from last year

I do this every January.  I print out my client list from my accounting software and actually figure out where each client came from (I ask when I get a new client).  Then I count up all the clients and figure out the percentages.  Here is my results from all my efforts this past year:NetworkingWordle Networking: Word of Mouth Advertising

  1. Networking / Referral / Word of Mouth: 78%
  2. Internet Activities (Website, SEO, Social Media) 20%
  3. Tradia: 2%

Since the most expensive form of advertising gives the least return (2%) that is what I will be dropping.  I have personally never purchased print advertising or any phone book ads so I cannot speak to their effectiveness.

Networking Wins Hands Down

For those of you out there that refuse to do Networking activities (Leads groups, Chamber events, Industry Association events) you are really handicapping your business.  People do business with people they know and like.  I would not be in business without 78% of my income!

If the thought of Networking makes you sick to your stomach then search your local area for classes that will teach you how to become a better networker.  There are several professionals here locally that provide free Networking for Newbies workshops.  I would highly advise you to start participating and watch your business grow.

Comments (5)
Categories : Business Tips
Tags : free networking, internet activities, networking activities, referral, word of mouth, word of mouth advertising

Web Browsers: Which Web Browser Is The Safest?

By Dotty · Comments (2)
Saturday, December 4th, 2010

Best Web Browser

By Howard Leighty of Future Solutions Now Computer Repair

The above question arises because of Internet security concerns over hackers and malware.
I tell folks that hackers and malware writers prefer to spend their time attacking browsers that
have the largest market share of users. Hackers do not wish to waste their time and effort
attacking a product that is rarely used or has very limited market share. There is no joy or
satisfaction in attacking a product with less than 1% market share. Like, who cares?

Some computer security specialists make a scientific career out of hacking. There is even an
annual convention in which the world’s best hacking experts gather to compete with one
another for cash prizes for being the first to successfully hack one or another software target
in sort of a modern day high-tech “capture the flag” contest. For more about this contest, see
Computer Hacking Contest

WebBrowsers Web Browsers: Which Web Browser is the Safest?There is a reason why Internet Explorer gets the most attacks. Internet Explorer is the most widely used browser everywhere in the world. Millions of people use Internet Explorer, and thousands of other people, ranging from the curious to the criminal, try to hack Internet Explorer vulnerabilities. See the graph showing the relative utilization of various browsers.

Based only on relative market share, Opera is last in popularity, thus arguing for Opera as being highest in operational safety by being an undesirable target for hackers because of a very low number of users.

The number and variety of attacks on a particular browser has little or nothing to do with the intrinsic strength or weakness of a particular product or browser. All browsers have their own unique vulnerabilities. In short, there is no real safe harbor. Any browser can be hacked.

In the same way that sailors of yore avoided pirates by steering away from the most common
sea lanes, modern computer users can do a number of things that can enhance (but not assure) their safety.
Among these defenses, the use of a strong antivirus program is mandatory. My preference is
to avoid TrendMicro, McAfee and Norton products, not because they are weak or bad, but because they cause the computer to run very slowly, often making the cure worse than the disease. Those three products also disable the Windows Firewall and substitute their own firewall. Some IT guys will say that the 3rd party non-Windows firewalls are superior, and maybe they are. But in my view they come at too high a price if we must tolerate high intensity CPU usage by the security program such that it slows the computer.

My current favorite antivirus tool is Avast 5.x. The free version is for non-commercial use by home users. The paid version is for business and commercial users. The price is cheap when you consider the costs of technical labor to remove a nasty malware infection.

Also important is avoiding websites that are known to be risky or that are of a similar type as other sites known to be risky. In the same way that terrorists will detonate their bombs where there is a large gathering of people, hackers will launch their malware from websites that have large gatherings of users. Consider as being risky any of the various popular sites:

  • porn sites
  • dating sites
  • gambling sites
  • gaming sites
  • social networking sites
  • file sharing sites
Comments (2)
Categories : Business Tips
Tags : best web browser, internet security concerns, safe web browsing, web browsers

Small Business Web Design

By Dotty · Comments (0)
Sunday, October 17th, 2010

Web Design Services for Small Businesses ~ How To Choose?

Choosing Web Designer Small Business Web DesignMy clients are all small business owners. What is really great about small business owners is that they wear many (or all) hats for their business.  They are very smart and know the value of their time.  I really enjoy the clients that want to learn to make small changes for themselves so that they are really taking ownership of their website.

As a Small Business owner it is important to find the right web designer for your project.  Not all web designers are equal ~ and Read More→

Comments (0)
Categories : Business Tips
Tags : affordable web design, small business websites, web design services, web designer, web designers

Email Autoresponders ~ Which To Choose?

By Dotty · Comments (1)
Monday, October 11th, 2010

Bulk Email Marketing Auto Responder Comparison

What is Email Marketing?

And why would I want to use an email marketing service?

Email Client

  • Outlook, Thunderbird, Eudora, Windows Mail
  • Manages email on your computer

Web-Mail Services

  • gmail (Google), yahoo mail, msn, hotmail
  • Comparison of the Top 17 Email Services
  • Most are free

Email Marketing Services Read More→

Comments (1)
Categories : Business Tips
Tags : bulk email marketing, email services, free email marketing, marketing services, web mail services

Affordable Web Design

By Dotty · Comments (0)
Sunday, October 10th, 2010

Low Cost Web Design

Ever hear the term “You get what you pay for”? That is not always true with web design.  The web design industry is littered with wanna be web designers that think they can sit at home and crank out the designs and make a fortune.  When they decide it really is work and it really is not that easy they just disappear.  Low cost websites are not always low cost in the long run.  Here are some things to consider:surprise Affordable Web Design

  • Will the designer be available a year form now if I want to make changes?
  • Is the website going to be a template and look like thousands of other sites?
  • Will the site have duplicated content that is copied from other sites?
  • Will the designer listen to what I want or will they just do what they want?
  • Does the designer have a great track record with other clients?
  • Will my site get ranked well in the search engines?

Small Business Websites

Many small business owners try Read More→

Comments (0)
Categories : Business Tips
Tags : affordable web design, budget websites, low cost websites

Marketing: What Works

By Dotty · Comments (1)
Wednesday, February 3rd, 2010

Marketing That Works

target Marketing: What WorksI took some time today to analyze my business for the past year.  I printed a report with all my customers then went through one by one and wrote down where that customer came from – yes I know each customer and how I earned their business.

I basically have 3 sources of business:

  • In person Networking
  • Online
  • Tradia (an online Trade website)

I counted up everyone and came up with percentages that I would like to share publicly.

  1. In person Networking won hands down at 80% – of that 32% were Word Of Mouth – referrals that people I have met while Networking gave me to follow up and convert to a client.
  2. Online efforts was 16% – these are people that found my website  either by a search or through a Social Network of some kind.
  3. Tradia came in at 4% – not really worth my efforts here since this is the most expensive form of advertising that I did all year.

I often get people asking me if I think going to leads groups is worth the time investment for the business gained.  I can say for sure that my business would have not made it through the year if I had lost 80% of my income.

Some might also say that if only 16% of my clients came from online efforts then is that a good use of my time – it takes time to have a quality presence online.  What these numbers do not tell is how many of the 80% looked me up online before actually deciding to use my services.  How many compared me to another designer, how many got to know me better through Social Media?

These are questions that I can’t answer, but I do know that the combination of In Person Networking, Online Networking, and having a quality website that actually reflects my business gave me 96% of my total business last year.

Where do you think I will be this year?  Out meeting people and carrying the relationship Online ~ I have another year of experience under my belt and I expect to get better results than last year.  Stay tuned…I will let you know in another year!

Dotty

Web Designer

Comments (1)
Categories : Business Tips
Tags : Leads Groups, marketing strategies, online networking, word of mouth

Optimize Your Name

By Dotty · Comments (12)
Sunday, November 15th, 2009

Get Your Name Under Control

news Optimize Your Name

Positive News - SEO Your Name

Now that is on odd statement!  Let me explain what I mean.  As a small business owner it is essential that people trust me online – if I ever plan to actually sell online.  People buy from people they trust ~ any “negative press” can kill the deal ~ even if the press is not actually about you, but about someone else with your name!  It is hard to tell when researching online if you are reading something about the right person.  Have you ever researched someone and read something bad about that person just to find out that it was the wrong person ~ with the same name?  Something like that can absolutely kill the sell if it happens when someone is researching YOU!

Let me share what I have done to dominate the search engines for my name ~ feel free to use these tactics to help with your name as well.

  • Get a BizNik account ~ BizNik is a highly optimized and trusted site.  BizNik profiles get ranked in Google ~ my BizNik profile is the first listing for my name.  BizNik is only for traditional businesses – if you are in network marketing do not do this strategy.
  • Get a Facebook account and have your profile URL be your name ~ mine is facebook.com/dotty.scott
  • Make a video and get a YouTube account in your name.  These can be educational videos, video testimonials, or something entertaining.  YouTube ranks well in Google (it is owned by Google)
  • Be a guest blogger for someone elses blog, and sign your name that links to your blog/website.
  • Create a LinkedIn profile and fill it out completely.
  • Create a MySpace profile
  • Post articles on BetterNetworker ~ even if you are not in Network Marketing.  This site gets ranked in Search Engines.
  • Fill out your Google Profile completely so that it will be displayed on Google when someone searches for your name.
  • If you provide trainings, seminars, or any online event have it posted Online at several different sites.
  • Set up profiles at places like Naymz.com, fastpitch.com, Ning.com sites, and any other social media site.
  • Put your videos out on other video sharing sites like yahoo, vidler, howcast ect.  I use TubeMogul.com to upload videos.
  • Create testimonials for other people with websites, and link your name to your website.
  • Make sure your name in on your website as text, not in an image.
  • Post articles at article repositories like amazines.com, ezine.com, and others.
  • Twitter reTweets with your name in them will get ranked in the search engines.
  • Get a written interview posted online – this can be a transcript of an audio ~ my example: http://renegadeproactive.com/
  • Your videos and other content can be picked up by other blogs – very common for video interviews.
  • Comment at different places and be sure to include your name.
  • Forum posts can get ranked by search engines.

This is a list of how strategies I am using to control my name.  The last thing I want is for someone looking for a Web Designer, find my site then research my name and find anything negative.  I don’t care if it is something talking about a different Dotty ~ people will think it as me and go elsewhere for their business ~ something I just can’t afford.

If you have more ideas for people feel free to add them in the comments section!

Comments (12)
Categories : Business Tips
Tags : bury negitive press, rank your name well, search engine optimize your name, SEO your name

Twitter Lists: Local Marketing Potential

By Dotty · Comments (2)
Thursday, October 29th, 2009

Twitter Lists – Local Marketing just got easier!

twitter bird Twitter Lists: Local Marketing PotentialTwitter listened – and Twitter Lists are now in Beta.  It is currently a limited release but will become open to everyone very soon.  It became active in my profile tonight and I must say I am impressed.  This is going to be a huge marketing tool.

Let’s look at this from a Small Business point of view.  Some of the complaints that local small business owners have mentioned to me are:

  • There is no easy way to follow people on Twitter
  • Twitter is overwhelming
  • Twitter is a waste of time
  • I don’t sell to the world
  • I need local customers

Twitter Lists will address all of these concerns in one fell swoop.  This is how it works – Twitter allows you to create any list or way to sort your connections.  You can have as many lists as you want to create.  Let’s think about this for a minute.  I went into my account tonight and created 3 lists -

  • Vancouver Wa (Where I live)
  • Portland OR (Very close to where I live)
  • Renegade ( Online Marketing Teachers)

I will be going back and creating lists for potential clients, potential power partners, current clients, and new ideas or gadgets in the Internet world.

After creating these lists I went through my people I am following and sorted them into respective lists.  They will get notified in their accounts that they have been put into a list.  They then have the option to follow the entire list of people if it is a list that interests them.  For people marketing locally this is HUGE!  For a new person or business in the Vancouver area coming into Twitter they now have a way to find and follow many of the Vancouver Twitter users instantly.

This also lets me read and follow just the people locally, or just my potential clients, just my clients, just my power partners – you get the idea.  It will make using Twitter way easier and way more focused.  I see this as a huge advancement for businesses that market locally on the Internet.

Dotty

Comments (2)
Categories : Business Tips, Social Marketing
Tags : marketing with Twitter, twitter, Twitter groups, Twitter Lists, Twitter organization
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