My sincere apologies…
to everyone that is on my Tip of the Week list. Benchmark has now sent out 2 unauthorized emails to mt entire list – causing confusion, frustration, and spam!
When my list service company that allowed me to send Video emails quit working (poor upgrade) I moved to Benchmark for providing my video email list management. After spending over 6 hours setting up the program – importing my list, purging names I knew were not valid, changing emails I knew had been updated, adding last names etc. – they decided to send out a Welcome email that I set up to be sent ONLY when a new person gets added through my website form. They sent it out to my entire list instead!
If that was not annoying enough for both myself and the people that received the email they then shut down my account. All that time wasted! When I called Monday morning to find out why they did that I was told the “confused” me with someone else and did not mean to close my account.
I had already moved to MailChimp (free account for email list management) and redid all the work from the previous day. I requested the Benchmark account be closed – and they complied and refunded my money.
Jump forward a week – yesterday they sent out an unaltered template (which I never even set up) to my entire list AGAIN. To my HORROR they spammed my list again with absolute garbage.
I AM SO SORRY THEY ARE TOTALLY INCOMPETENT
I went back into my supposedly closed account and removed everyone from the account. It should not happen again (now the list is empty).
It is never my intention to spam anybody.
Lesson Learned
Do not rely on a company to do what they say they are going to do – always double check when it involves your clients.
I had an interesting and frustrating event happen over the weekend. I registered for a new email management system that would allow me to send video emails easily. I spent about 6 hours setting up my imported list, adding missing content to the list, creating a Newsletter template, and creating my first autoresponder message for new people added through the web form.
There is a reason why Internet Explorer gets the most attacks. Internet Explorer is the most widely used browser everywhere in the world. Millions of people use Internet Explorer, and thousands of other people, ranging from the curious to the criminal, try to hack Internet Explorer vulnerabilities. See the graph showing the relative utilization of various browsers.
My clients are all small business owners. What is really great about small business owners is that they wear many (or all) hats for their business. They are very smart and know the value of their time. I really enjoy the clients that want to learn to make small changes for themselves so that they are really taking ownership of their website.




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