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Realtors Need SEO

By Dotty · Comments (0)

Wednesday, September 21st, 2011

How Buyers find YOU

Having a targeted, content filled, website with quality SEO is a game changer for Realtors. Buyers start their search online, so who do you think they are going to call?

I have had a real estate website for about 8 years. From 2003 to 2010, I got a few phone calls or emails per year by potential buyers who had found my website, and I made about 1 sale per year because of my website. This obviously was not a big part of my lead generation program, but it was more than enough to cover the cost of having a website.

Search Engine Optimization for Realtors

Then in 2010 I discovered SEO, and the way I do business had fundamentally changed. Now instead of keeping my trade secrets to myself, I publish articles to my website and other blogs, and people actually read them. I try to provide good content about Portland Condos and Real Estate on my website. So, SEO rule number 1 for realtors is to have good content on your website.

Rule 2 is to have a multi-page website that is easily searchable and indexable. About a year ago, I discovered that my “template” Realtor website was not getting searched and indexed by google. It had frames, and google, never went past page 1.

Rule number 3 is to pick your target. Let’s say that you like to sell homes in a nice neighborhood like Laurelhurst. You could write articles about Laurelhurst Real Estate, and use page titles, headers, and photo tags with the words Laurelhurst Real Estate, and you might get picked up by the search engines. Not everybody can make it to the top of search terms like Portland Real Estate. There are a few leaders who have already made it there, and they will be formidable competitions for the most searched terms.

Off-Site Optimization – Link Building

Once you have a content filled website or blog with targeted terms, it is time to get the word out. So I guess rule number 4 is to submit your website to the search engines and directories. You may have to spend some money to get included in certain directories, but in my humble opinion, it is well worth it.

Now you are making progress. You might even appear on the front page of google… booyah. The problem is once you start making progress you want more. Rule number 5 is convince other websites to link to your website. Sounds simple, right. Well no. It is hard as hell, and it is very tedious work. You might want to hire a professional to help you with this step. I mean a someone who will follow “White Hat” rules that slowly but surely add links and content to your site. If content is King, then inbound links are Queen.

As a matter of fact step 4 is best managed by someone who knows the ropes. You don’t want to pay $99 to submit your website to 9 million websites. Your website could be tagged as spam, or nothing could happen, either way you lose $99 and maybe more. I was fortunate enough to meet some very smart people in the world of SEO, and they put my on the right track. It doesn’t matter what business you are in. If using the internet to generate leads and business is not a huge part of your marketing plan, good luck. You are going to need it.

Guest Blogger – Brian Porter

www.brianporter.com

Comments (0)

Categories : SEO

Tags : realtor website, Search Engine Optimization, site optimization

WordCamp PDX 2011

By Dotty · Comments (0)

Sunday, September 18th, 2011

WordPress Conference

wordcamp portland attending WordCamp PDX 2011 The first day of WordCamp PDX Unconference was well worth attending. I met some great new local talent as well as learned some new ideas and techniques that will benefit all my clients. I so appreciate the vibrant and talented WordPress enthusiasts here in the Portland Vancouver area and have benefited from attending WordCamp the past 3 years.

Some of what I have picked up so far:

There are vibrant local Musicians that ar3e using WordPress successfully here in the Portland area
A number of new and very useful Plugins – keep an eye out for the video reviews of these plugins at AskDotty.com very soon
Ideas to better enhance the client experience when using WordPress as a CMS

I am looking forward to learning more this afternoon.

Comments (0)

Categories : Blogging

Tags : Wordcamp, WordPress

Content Creation Webinar

By Dotty · Comments (0)

Sunday, March 6th, 2011

Can you create Optimized Web Content?

Website Content Content Creation Webinar Are you confused about:

Choosing Keywords
Creating Optimized Content
How to write for the Web
How to effectively use Other Peoples Content

March 25th 2011 from 2:30-3:30 there will be a Webinar that will cover:

A simple method for choosing Keywords
How to create Optimized Blog Posts and Web Content
How to Structure your Web Content
How to Get More Traffic by showing up higher in the Search Engines

The cost for this Webinar is $19.95 or if you are a member of Dotty’s Training Website the webinar is included as part of your training.

You may register for the Webinar here and you will be emailed the link for watching the Webinar.
$19.95

Register for Online Marketing With Dotty and get this Webinar for free.

Comments (0)

Categories : Classes

Website Content Creation: A Simple Method

By Dotty · Comments (0)

Saturday, January 29th, 2011

Article Writing for Web 2.0 sites

Website Content Website Content Creation: A Simple Method I often get asked how to create great online content for websites. Clients say: “I am not a writer” or I just cant think of what to say”. Here is a method that I use to create killer web 2.0 content.

Do simple keyword research to find the best words for your topic
If you do not know what topic to write about then do research on your main keywords and see what pops up in the list
Find 3 supporting keywords
Use these words as Headers and Sub Headers
Use them in your paragraphs
Make the topic something you know a great deal about

Website Content and Article Writing uses the same methods

Any Online Writing can be this simple:

Create your Keyword List
Use a Header and Sub Header
Write a sentence or 2 for introduction
Create a List
Insert another sub header
Final closing sentences
Use an image if possible

If you follow this simple outline you too can create killer Website Content that will be optimized for your keywords.

Comments (0)

Categories : Blogging

Tags : content creation, keyword list, online content, Web 2.0 content, website content

Duplicate Content?

By Dotty · Comments (0)

Thursday, January 27th, 2011

How is Google viewing Content Farming?

I have always advised my clients to not copy content from other online sources. It can make you look bad, and now it can get your site blacklisted by the search engines. Here is an article written about Googles plans for Content Farming during 2011.

After reading the article come back and let me know how you feel about this issue.

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Categories : Blogging

Twitter And LinkedIn Training

By Dotty

Monday, January 10th, 2011

Confused how to use Twitter and LinkedIn for business?

You have heard people say Twitter is where you need to be ~ but it just does not make sense!
How can you get anything from 140 characters?
As of April 2010 there were 105,799,710 registered Twitter Users
Twitter users average 55 million Tweets per day
How can you harness the power of Twitter?

Dotty will show you how to use Twitter to increase your online branding, monitor your Social Buzz, and get more customers or sales from the social platform. You will no longer feel lost when using Twitter!

LinkedIn ~ The Professional Social Network ~ What?

On average 36.5 Million people visit LinkedIn per month
LinkedIn users are well educated and more affluent than other Social Media platform users
Unsure how to best use LinkedIn for YOUR business?
Want to gain Authority on the Internet?

Dotty will show you how to make your LinkedIn profile stand out above the crowd. You will understand how to become an authority in your field and how to start building professional relationships through LinkedIn.

This is a hands on Workshop ~ Bring your laptop and work on your Twitter and LinkedIn accounts in class.

This class is offered January 28th from 1:00 – 4:00 at 953 Officers Row in Vancouver WA. The investment is 89.95 per person and pre-registration is required.

View SOHO Marketing Guru Training Center in a larger map

What you need to bring:

Laptop
Professional photo and / or photo of your logo
If you have a PowerPoint presentation for your business bring the file
Short and Long Bios
Open Mind
Willingness to Learn

What you will learn:

How to set up both Twitter and LinkedIn
Ideas on using both platforms effectively
Tools for saving time with using the platforms
Monitoring Tools
Questions and Answer time both during and at the end

Categories : Classes

Tags : linkedin class, professional relationships, social media class, social platform, twitter, twitter class

Networking: Word Of Mouth Advertising

By Dotty · Comments (5)

Friday, January 7th, 2011

Advertising that works!

I can’t believe that I still hear “Networking does not work for me.” I am here to set you straight.

Tip: Analyze where your leads came from last year

I do this every January. I print out my client list from my accounting software and actually figure out where each client came from (I ask when I get a new client). Then I count up all the clients and figure out the percentages. Here is my results from all my efforts this past year: NetworkingWordle Networking: Word of Mouth Advertising

Networking / Referral / Word of Mouth: 78%
Internet Activities (Website, SEO, Social Media) 20%
Tradia: 2%

Since the most expensive form of advertising gives the least return (2%) that is what I will be dropping. I have personally never purchased print advertising or any phone book ads so I cannot speak to their effectiveness.

Networking Wins Hands Down

For those of you out there that refuse to do Networking activities (Leads groups, Chamber events, Industry Association events) you are really handicapping your business. People do business with people they know and like. I would not be in business without 78% of my income!

If the thought of Networking makes you sick to your stomach then search your local area for classes that will teach you how to become a better networker. There are several professionals here locally that provide free Networking for Newbies workshops. I would highly advise you to start participating and watch your business grow.

Comments (5)

Categories : Business Tips

Tags : free networking, internet activities, networking activities, referral, word of mouth, word of mouth advertising

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