Google Earth: Local Optimization
This a a guess on my part:
Adding GPS coordinates for your business will improve local optimization
Or at least it should – if not it is a really fun addition to a website. Check out the Google Earth link at the bottom on my website.
If you click the link it will Zoom right into my location. Visitor must have Google Earth installed for this to work – so it won’t work for everyone. HOWEVER the goal is to let Google know my GPS coordinates. This Continue reading
Google Grants: Adwords for Nonprofits
Nonprofits can now easily afford to use Adwords to promote:
- Fundraising Activities
- Recruitment of Volunteers
- General Outreach
Google Grants: In-Kind Awards for Nonprofits
For qualifying non profit organizations Google will award up to $10,000 per month in AdWords advertising. This essentially means that a non-profit can run an Adwords campaign for free. There are a few restrictions:
- No bid can be over $1.00 per click. This means that really competitive keywords will not be available for this program.
- Ads have to meet quality specifications set by Google and Continue reading
Inbound Links: Directories
Last week, I sent an invitation to many of my clients and friends to a Directory website called Manta. Some replied, “I do not use Manta”, some ignored the request, and some questioned why they should join. A few created accounts and joined Manta.
Now, I know that not everyone is going to take my word as gold. But keep in mind, I am just like you – a small business owner with limited time. I will never waste your valuable time!
Directory Sites get you back links!
Inbound linking is just as important to your SEO strategy as onsite content. Directories are a great way to get inbound links! Sites like Manta are not really social media (contrary to what they want you to think) ~ they are a great source for links. Manta is also Continue reading
Join.me: Screen Sharing
What is Screen Sharing?
Screen sharing is when I can see what is on your computer screen, or you can see what is on my computer screen. It can be very useful, especially with the right free tool.
Join.me
I use a free tool called Join.me for screen sharing. It is very simple to use. If you are wanting to share your screen (with one other person) then simply download a tool and click share. You are given a number. Tell the other person your number and they enter it into the screen at join.me. Voila…Your screens are joined.
Ideas for using Screen Sharing
I use Screen Sharing for:
- Tutorials
- Showing Continue reading
Facebook Offers!
Just added to FanPages
Facebook just added a Daily Offer feature to FanPages. You can have a Special each day (if you want) and pin it to the top of your FanPage. When someone gets your offer Facebook emails them a certificate to present to your business for redemption. They also include a way to share the offer to their friends.
I created this offer today to see Continue reading
Klout: Are You An Influencer?
Is your Social Media message getting through?
Do you know? Klout is a website that measures Social Media Influence. It is a scale from 0-100 with 100 being the best. The average Klout score is 20. It gets exponentially harder to increase your Klout score as you move up the scale. Klout uses an algorithm that takes into consideration things like:
- The number of people in your social media connections
- If your messages are ReTweeted or Shared
- If your messages get comments
- How many comments or shares
- Who is sharing your content
- And more
I do not look at Klout as a number for status or to compare with other people. I look at it as a Continue reading
The New Facebook ~ Timeline
Facebook Timeline
Timeline is Facebook’s new format, as of March 2012, all Facebook Fanpage users will be automatically switched over to Timeline. Timeline is a completely new way of organizing posts in chronological fashion, and you can literally go back to the day your business started and fill in all the important events, add pictures, and highlight important business milestones. Timeline is like a detailed, digital scrapbook of your business growth.
Picture Viewer
The way you view pictures on Facebook has undergone some major changes. Now, when Continue reading
